How can you use Snapchat to create a behind-the-scenes look at your brand?

1 Choose your content

The first step to creating a behind-the-scenes look at your brand is to choose what kind of content you want to share. You can use Snapchat to show your audience how you make your products, how you run your operations, how you celebrate your achievements, or how you deal with challenges. You can also use it to introduce your team members, share your insights, or answer questions. Whatever you choose, make sure it aligns with your brand's voice, goals, and audience.

2 Plan your snaps

The next step is to plan your snaps ahead of time. Snapchat allows you to create stories, which are collections of snaps that last for 24 hours. You can use stories to tell a narrative, highlight a theme, or showcase a event. To plan your snaps, think about what you want to say, how you want to say it, and how long you want it to last. You can also use tools like filters, stickers, captions, and music to enhance your snaps and make them more engaging.

3 Be authentic and transparent

The third step is to be authentic and transparent with your audience. Snapchat is a platform where people expect to see real and raw content, not polished and edited ones. So don't be afraid to show your personality, your emotions, and your mistakes. Be honest and open about what you do, why you do it, and how you do it. This will help you build a connection with your audience and show them that you are human and relatable.

4 Interact with your audience

The fourth step is to interact with your audience and encourage them to participate. Snapchat allows you to communicate with your audience in various ways, such as sending direct messages, replying to comments, creating polls, or asking for feedback. You can also use Snapchat to invite your audience to join your other social media channels, visit your website, or sign up for your newsletter. By interacting with your audience, you can increase your engagement, retention, and conversion rates.

5 Measure your results

The fifth step is to measure your results and see how your behind-the-scenes content is performing. Snapchat provides you with analytics that show you how many people viewed your snaps, how long they watched them, how many screenshots they took, and how many messages they sent. You can use these metrics to evaluate your content's reach, engagement, and impact. You can also use them to identify what works and what doesn't, and adjust your strategy accordingly.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?