How can you use SMS messaging to communicate social impact to donors?

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SMS messaging, or text messaging, is a simple and effective way to communicate with your donors and show them the social impact of their support. Unlike emails or newsletters, SMS messages are more likely to be opened, read, and responded to, as they are personal, direct, and convenient. In this article, you will learn how to use SMS messaging to communicate social impact to donors in four steps: setting goals, choosing a platform, crafting messages, and measuring results.

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Jonathan Mok (He/Him), PGDE, MHKIoD and CMgr

Driving Fair Trade and Social Impact |good weekend Championing Sustainability, Equity, and Neurodiversity

1 Setting goals

Before you start sending SMS messages to your donors, you need to have a clear idea of what you want to achieve and how you will measure it. Do you want to increase donor retention, engagement, loyalty, or referrals? Do you want to share stories, updates, feedback, or gratitude? Do you want to inspire action, such as donations, volunteering, or advocacy? Depending on your goals, you will need to define your target audience, frequency, timing, and content of your messages.

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Vahid Aslani

Senior Web Developer
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To effectively use SMS messaging for communicating social impact to donors, strategic planning is crucial. Begin by clearly defining your objectives—whether it's enhancing donor retention, engagement, loyalty, or referrals. Identify if you aim to share stories, updates, feedback, or gratitude, and whether you seek to inspire actions like donations, volunteering, or advocacy. Tailor your approach by specifying the target audience, determining message frequency, timing, and content. This strategic foundation ensures that SMS messages align with your goals and resonate with donors, maximizing the impact of your communication efforts.

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Jose Sergio Torres

Growth Hacker | DASM? | Google Project? Manager
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La mensajería SMS es clave para comunicar impacto social a donantes de manera efectiva. Enviamos mensajes breves y personalizados destacando logros con datos específicos. Incorporamos testimonios, fotos y videos para mayor autenticidad. Programamos actualizaciones regulares, asegurando transparencia y conexión emocional. Facilitamos vías de retroalimentación para una participación activa. Utilizamos la mensajería como herramienta estratégica para construir relaciones sólidas y mantener a los donantes informados e involucrados en el impacto que están generando.

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2 Choosing a platform

The next step is to choose a platform that allows you to send and receive SMS messages to your donors. There are many options available, such as online platforms, mobile apps, or software integrations. Some of the features you should look for are: ease of use, scalability, security, compliance, customization, and analytics. You should also consider the cost, reliability, and support of the platform. Some examples of platforms that offer SMS messaging for nonprofits are Twilio, MobileCause, and Txt2Give.

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Vahid Aslani

Senior Web Developer
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When proceeding to implement SMS communication, the next step involves selecting a suitable platform. Explore various options, including online platforms, mobile apps, or software integrations. Key features to consider are ease of use, scalability, security, compliance, customization, and analytics. Additionally, factor in cost, reliability, and support when choosing the platform. Examples of platforms that cater to SMS messaging for nonprofits include Twilio, MobileCause, and Txt2Give.

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3 Crafting messages

Crafting messages that are relevant, concise, and compelling is the most important step when communicating your social impact to donors. To ensure your messages resonate and motivate them to stay involved, use a friendly and conversational tone that reflects your brand voice and values. Address your donors by name and personalize your messages based on their preferences, interests, and behavior. Emoticons, emojis, or images can add emotion and visual appeal to your messages. Additionally, include a clear and specific call to action that tells donors what you want them to do next. You can also provide a link to a landing page, website, or video that showcases your social impact and provides more information or options. For optimal results, keep messages short and simple - no more than 160 characters.

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4 Measuring results

The final step is to measure the results of your SMS messaging campaign and use the data to improve your strategy and tactics. You should track and analyze metrics such as open rate, click-through rate, response rate, conversion rate, and unsubscribe rate. You should also collect feedback from your donors and ask them how they feel about your messages, what they like or dislike, and what they want to see more or less of. You should use this information to optimize your messages, segment your audience, and test different variations.

SMS messaging is a powerful tool to communicate social impact to donors and build long-term relationships with them. By following these four steps, you can create and execute a successful SMS messaging campaign that showcases your social impact and inspires your donors to take action.

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Vahid Aslani

Senior Web Developer
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Crafting concise, compelling SMS messages is pivotal for effectively communicating social impact to donors. Prioritize relevance by adopting a friendly, conversational tone that aligns with your brand voice and values. Personalize messages using donors' names and tailoring content to their preferences, interests, and behavior. The inclusion of emoticons, emojis, or images can enhance emotional engagement. Ensure a clear and specific call to action guides donors on the desired next steps, possibly linking to a webpage or video for additional information. With a character limit of 160, keeping messages short and simple optimizes impact and donor engagement.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Jonathan Mok (He/Him), PGDE, MHKIoD and CMgr

Driving Fair Trade and Social Impact |good weekend Championing Sustainability, Equity, and Neurodiversity
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It is important to know the donors' preferences. Some may feel more comfortable getting the update from Whatsapp and Singal due to the habitual use of communication channels.

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How can you use SMS messaging to communicate social impact to donors?

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1 Setting goals

2 Choosing a platform

3 Crafting messages

4 Measuring results

5 Here’s what else to consider

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