How can you use SMO to create a consistent brand across social media?

Regarding Social media optimization, here are my starting points and advices. 1) identify your personal positioning, goals and focus in different social networks. For instance: Professional branding on LinkedIn, Personal Stuff on Instagram, Just for Leasure on TikTok 2) Create a (slightly) different Social media Bio and Profile for different social networks; For instance you will have a different headline in LinkedIn or a Social Bio on Instagram, Facebook or TikTok; 3) Choose which macro topics are more relevant for your social audience in the Social networks you have decided to be consistently present 4) develop your social media editorial Plan, establish your tone of voice 5) classify your social posts in different categories

Assuming we've defined a distinctive market position these SMO strategies (keywords, hashtags etc) are useful. I also looked for 'honeypots' where my target audience would gather - trade associations, industry conferences, keynote speakers etc - and raised my profile in those communities - by sharing content, getting to know the organisers etc. In some cases this led to being invited to speak or run training sessions, which raised my profile even further.

I'd say there are two sides to this coin. - The first is defining our personal brand. I've gained hugely from resource such as "Expert Secrets" by Russell Brunson - to become an "Attractive Character". - The flip side is then execution - creating content and getting it into the right places with the right frequency etc - the SMO aspect. Vitally important is the follow-up. Allow enough time, and have the right processes, to start developing relationships with people who respond. And this is where quality contacts vs quantity really matters.

To enhance your social media content, my suggestion is to provide valuable assistance. Rather than solely focusing on creating optimized content, I believe that content geared towards helping your audience is, in fact, the optimized content. When your content can effectively address the audience's needs and solve their problems, that's the key to success in my view.

My top 3 strategies to optimize your 'personal' social media profiles: 1. Make sure you have a cohesive messaging throughout them. Be real, authentic, and most of all, the same person everywhere. 2. Have a professional photo. On LinkedIn, it can be more work-appropriate and for example on Instagram more casual but make sure we can always see you. 3. Add keywords to your bio and summary but create a story with them rather than just making a list of things. Storytelling is a key part of human connection, use it! 4. Keep it updated. Check your profile regularly and change things as your life evolves. 5. Let your personality shine through. Allow yourself to show different sides of yourself but be mindful of the context of each social media

Most effective way to do social media interactions is the three-pronged approach: 1) Follow your target audience and interact with their posts 2) Follow industry-relevant people and share their posts 3) Be consistent in sharing content that would be quite helpful for your target audience

Some ways to optimize social media interactions: 1)identify and Segment your social target audience in different groups: clients, fans, employees, prospects, influencers, Industry experts 2) for each of them create a group of people to follow 3) Read, reach, comment and share their posts before posting your social content 4) create a social editorial calendar, post your social content on a regular basis

Some ways to measure the impact fo your Social media optimization activities: 1) Adopt a test-measure-refine approach 2) change the content type and topics fo your social posts 3) identify social metrics aligned to your goals (personal, professional, company goals) 4) choose and use Social media analytics tools to track, measure and analyze the results 5) consider different types of returns: ROE: Return On Engagement ROP: Return On Participation ROL: Return On Listening ROI: Return On Investment Keep track to reputational metrics such as Brand Mentions and Social Sentiment Index.