How can you use semantic HTML and structured data to improve content relevance for user intent?

3 How to use semantic HTML and structured data for user intent?

To use semantic HTML and structured data for user intent, you need to first identify the intent behind your target keywords and match your content to it. For example, if your keyword is "how to make pizza", you need to create an informative and engaging content that provides clear instructions, ingredients, and tips. Then, you need to use semantic HTML tags to organize your content into sections, headings, paragraphs, lists, images, and links. Finally, you need to use structured data to mark up your content as a recipe, and provide details like cooking time, calories, ratings, and reviews.

4 How to implement semantic HTML and structured data?

To implement semantic HTML and structured data, you need to follow some best practices and guidelines. For semantic HTML, you need to use valid and standard HTML tags, avoid unnecessary nesting and duplication, use headings and subheadings correctly, and use descriptive and unique attributes. For structured data, you need to choose the right schema type and properties, use valid and consistent syntax, test and validate your code, and monitor your performance and errors. You can use tools like Google's Structured Data Markup Helper, Structured Data Testing Tool, and Search Console to help you with these tasks.

5 What are the benefits of semantic HTML and structured data?

Semantic HTML and structured data can bring numerous benefits to your SEO and user experience. These include improved relevance, clarity, accessibility, and visibility. Semantic HTML and structured data can help you match content to user intent more accurately, communicate your message concisely, make content more accessible for different devices, browsers, and users with disabilities or special needs, and generate rich snippets and other search features that can enhance your visibility in the search results.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?