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How can you use royalty-free music to make your brand stand out?

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Music is a powerful tool to communicate your brand identity, attract your audience, and enhance your content. But finding the right music for your projects can be challenging, especially if you have to deal with copyright issues, licensing fees, and legal risks. That's why royalty-free music platforms can be a great solution for your music needs. Royalty-free music platforms offer you access to thousands of tracks that you can use for your brand without paying any royalties or recurring fees. In this article, we'll show you how you can use royalty-free music to make your brand stand out in four simple steps.

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Alex Bingham

Data & Tech for the Music Industry ?? (Prev: EMI, Island, UMG)

1 Choose your music style

The first step is to choose a music style that matches your brand personality, values, and goals. Think about what kind of emotions, messages, and images you want to convey with your music. Do you want to be energetic, inspiring, relaxing, or playful? Do you want to appeal to a specific demographic, culture, or niche? Do you want to follow the trends or stand out from the crowd? Once you have a clear idea of your music style, you can browse through the royalty-free music platforms and filter by genre, mood, tempo, and keywords.

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2 Customize your music track

The second step is to customize your music track to fit your content and context. Most royalty-free music platforms allow you to edit the track length, volume, fade in and out, and loop options. You can also mix and match different tracks, add sound effects, and adjust the balance and equalization. This way, you can create a unique and original soundtrack that suits your brand and your project. You can also use tools like Audacity or GarageBand to further tweak your music track.

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Alex Bingham

Data & Tech for the Music Industry ?? (Prev: EMI, Island, UMG)
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With the rise of AI, generating custom royalty-free music for your brand is easier than ever. Use an AI music generator to create a distinct, branded sound; many of the services are free and let you tweak musical properties like genre, mood and instrumentation through simple slider interfaces. This gives you creative control to craft music that uniquely represents your brand identity and resonates with your target audience. As AI music technology improves, the compositions are becoming more complex and human-like.

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3 Credit the music source

The third step is to credit the music source according to the license terms and conditions. Even though royalty-free music is free of royalties, it doesn't mean it's free of attribution. Most royalty-free music platforms require you to give credit to the composer, the platform, and the license type. This is not only a legal obligation, but also a sign of respect and appreciation for the music creators. You can credit the music source in your video description, credits, or end screen, or in your podcast show notes, website, or social media.

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Alex Bingham

Data & Tech for the Music Industry ?? (Prev: EMI, Island, UMG)
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When crediting the music source, specify the exact license such as Creative Commons Attribution-NonCommercial or Creative Commons Attribution-NoDerivatives. This helps others understand how they can legally use the work. For example, a Creative Commons Attribution license allows others to freely share and adapt the music as long as they credit the original creator. Listing the precise license shows you carefully followed the terms of use.

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4 Promote your brand with music

The fourth step is to promote your brand with music across different channels and platforms. You can use your music track to create a consistent and recognizable audio identity for your brand. You can also use your music track to enhance your video, podcast, or live stream content, and to engage your audience with stories, emotions, and calls to action. You can also use your music track to create jingles, intros, outros, and transitions for your brand. And you can use your music track to share your brand story, values, and mission with your fans and followers.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use royalty-free music to make your brand stand out?

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1 Choose your music style

2 Customize your music track

3 Credit the music source

4 Promote your brand with music

5 Here’s what else to consider

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