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How can you use road map tools to select strategic partnerships and acquisitions?

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Strategic partnerships and acquisitions can help your business grow, innovate, and gain a competitive edge. But how do you choose the right partners and targets that align with your vision and goals? One way is to use road map tools to plan, prioritize, and communicate your strategy. In this article, you will learn how to use four common road map tools and frameworks to select strategic partnerships and acquisitions.

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Desha Setiardi

Breaking Barriers, No Limits.
Tiago Henrique Bona

Gerente de Tecnologia | Mestre em Dire??o Estratégica | Top Voice Project Management
Roberto Trinconi

Senior Leader, expert in complex business scenarios | Business Advisor | Sales VP | Regional Head | Board Member

1 SWOT analysis

A SWOT analysis is a simple but powerful tool that helps you identify your strengths, weaknesses, opportunities, and threats. By applying it to your own business and potential partners or targets, you can assess how well they fit your strategy and what value they can add or subtract. For example, you can use a SWOT analysis to find partners that complement your strengths, fill your gaps, leverage your opportunities, or mitigate your threats.

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Desha Setiardi

Breaking Barriers, No Limits.
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In my experience, conducting a SWOT analysis is a valuable exercise for businesses to assess their internal strengths and weaknesses, as well as external opportunities and threats. By applying this tool not only to your own business but also to potential partners or targets, you can gain insights into how well they align with your strategy and objectives. For instance, using a SWOT analysis can help identify partners who complement your strengths, fill your gaps, capitalize on opportunities, or mitigate threats. This analysis enables informed decision-making and strategic partnerships that enhance overall business success.

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Tiago Henrique Bona

Gerente de Tecnologia | Mestre em Dire??o Estratégica | Top Voice Project Management
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1. Identifique objetivos estratégicos. 2. Use ferramentas para mapear necessidades. 3. Avalie cenário competitivo. 4. Estabele?a critérios de sele??o. 5. Realize análises financeiras. 6. Desenvolva plano de a??o detalhado. 7. Monitore e ajuste conforme necessário.

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2 PESTLE analysis

A PESTLE analysis is a tool that helps you analyze the external factors that affect your business and strategy. It stands for political, economic, social, technological, legal, and environmental factors. By using a PESTLE analysis, you can identify the trends, challenges, and opportunities that shape your industry and market. You can also use it to evaluate how potential partners or targets are positioned and influenced by these factors. For example, you can use a PESTLE analysis to find partners or targets that have a favorable or stable political and legal environment, a strong or growing economic and social potential, or a competitive or innovative technological and environmental edge.

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3 Value proposition canvas

A value proposition canvas is a tool that helps you design and test your value proposition for your customers. It consists of two parts: the customer profile and the value map. The customer profile helps you understand your customers' needs, pains, and gains. The value map helps you describe how your products or services create value for your customers by relieving their pains and creating their gains. By using a value proposition canvas, you can align your strategy with your customers' needs and preferences. You can also use it to compare and contrast your value proposition with those of potential partners or targets. For example, you can use a value proposition canvas to find partners or targets that offer complementary or superior value propositions to your customers, or that serve different or underserved customer segments.

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4 Business model canvas

A business model canvas is a tool that helps you describe and visualize your business model. It consists of nine building blocks: value proposition, customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. By using a business model canvas, you can map out your strategy and identify how you create, deliver, and capture value. You can also use it to analyze and compare the business models of potential partners or targets. For example, you can use a business model canvas to find partners or targets that have compatible or synergistic business models, or that offer new or diversified revenue streams or cost savings.

Road map tools can help you select strategic partnerships and acquisitions by providing a structured and systematic way to evaluate your own strategy and the strategies of others. By using them, you can make informed and strategic decisions that can benefit your business and your customers.

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Olivera (Olya) Perkovic

Brand Consultant | MBA | Holistic Wellness Advocate
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Utilize the Business Model Canvas tool to systematically analyze and evaluate potential partnerships and acquisitions. Assess and answer some of the vital considerations: ? Does a partnership or acquisition enhance your value proposition, improve key activities, or provide access to critical resources? ? Will it help you reach new customer segments, improve customer relationships, or offer new products/services? ? Does the partnership/acquisition bring in new resources (human, tech, or other), capabilities, or efficiencies that strengthen your business model? This approach greatly helps ensure that a potential partnership aligns with your overall strategy and contributes to long-term value creation.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Roberto Trinconi

Senior Leader, expert in complex business scenarios | Business Advisor | Sales VP | Regional Head | Board Member
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In my view, the core business strategy comes first than any other strategic initiative. The other crucial point is that ‘selecting partners or acquisitions’ MUST represent and bring stronger complementary power and possibilities, as well as potential adherence and new solid perspectives to your business, and NOT just a simple or apparently easy financial opportunity. The absolute sense in such move MUST bring real growth perspective to add strong and consistent value to your core business strategy and results. So, it certainly is not a ‘lucky pick of the day’ kind of activity.

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How can you use road map tools to select strategic partnerships and acquisitions?

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1 SWOT analysis

2 PESTLE analysis

3 Value proposition canvas

4 Business model canvas

5 Here’s what else to consider

Business Strategy

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How can you use road map tools to select strategic partnerships and acquisitions?

1

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5

1 SWOT analysis

2 PESTLE analysis

3 Value proposition canvas

4 Business model canvas

5 Here’s what else to consider

Business Strategy

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