How can you use real-life examples to inspire change in public speaking?

1 Know your purpose

Before you select a real-life example, you need to have a clear idea of what you want to achieve with it. Do you want to inform, educate, entertain, or challenge your audience? Do you want to support a claim, explain a concept, or share a lesson? Do you want to appeal to logic, emotion, or values? Depending on your purpose, you can choose an example that is relevant, appropriate, and impactful for your message and your listeners.

2 Know your audience

Another factor to consider when choosing a real-life example is your audience. Who are they, what do they care about, what do they know, and what do they need? You want to use an example that resonates with them, that they can relate to, and that they can understand. You also want to avoid using an example that might offend, confuse, or bore them. To know your audience, you can do some research, ask questions, or use feedback.

3 Know your story

Once you have chosen a real-life example, you need to know how to tell it in a compelling way. You need to have a clear structure, a vivid description, and a strong connection to your main point. You also need to practice your delivery, using your voice, body language, and eye contact to engage your audience. You want to make your example memorable, believable, and meaningful for your listeners.

4 Know your timing

Finally, you need to know when and how to use your real-life example in your speech. You need to balance your example with other types of evidence, such as facts, statistics, or quotes. You also need to avoid using too many or too long examples that might distract or overwhelm your audience. You want to use your example strategically, at the right moment, and in the right amount, to enhance your message and inspire change.

Real-life examples can be powerful tools to inspire change in public speaking, but they require careful selection and delivery. By knowing your purpose, your audience, your story, and your timing, you can use them effectively to persuade, inspire, and connect with your listeners.