How can you use Quora to build relationships with potential customers?

1 Choose relevant topics

The first step is to choose topics that are relevant to your industry, niche, or target audience. You can use the search function, browse categories, or follow topics that interest you. Look for questions that have high engagement, such as views, upvotes, comments, or followers. These indicate that the topic is popular and has potential for reaching a large audience.

2 Research the question and the asker

The second step is to research the question and the asker before you answer. This will help you understand the context, the pain points, and the goals of the person who asked the question. You can also check their profile, their activity, and their other questions to get a sense of their background, interests, and needs. This will help you tailor your answer to their specific situation and provide relevant value.

3 Write a helpful and engaging answer

The third step is to write a helpful and engaging answer that answers the question clearly, concisely, and convincingly. To do so, use a friendly and professional tone that reflects your brand voice and personality. Additionally, you can use bullet points, headings, images, or videos to make your answer easy to read and understand. To further support your points and demonstrate your credibility, provide facts, examples, or stories. Finally, include a call to action or a question at the end of your answer to invite feedback, discussion, or further contact.

4 Follow up with comments and messages

The fourth step is to follow up with comments and messages from the asker or other readers. This will help you build rapport, trust, and engagement with your potential customers. To do this effectively, you should respond promptly and politely, answer any follow-up questions or clarify any doubts or objections they may have, provide additional value or resources that can help them solve their problems or achieve their goals, and ask for their permission to contact them via email or other channels if you wish to continue the conversation or offer your solution.

5 Monitor your analytics and optimize your performance

The fifth step is to monitor your analytics and optimize your performance on Quora. You can use the Quora Stats feature to track your views, upvotes, comments, shares, and followers for each answer and topic; this will help you measure your impact and identify your best-performing answers and topics. Furthermore, you can use the following tips to optimize your performance: updating answers regularly to keep them relevant and fresh, repurposing answers into other content formats such as blog posts, podcasts, or videos and sharing them on other platforms, and experimenting with different topics, formats, styles, and strategies to see what works best for your audience and goals. Doing so will help you discover new opportunities for improvement.

6 Build your authority and reputation

The sixth and final step is to build your authority and reputation on Quora as an authoritative source of information and solutions. To do this, you should complete your profile with a clear and compelling bio, a professional photo, and relevant credentials and links. Additionally, you should follow and interact with other experts, influencers, and potential customers in your industry or niche. Furthermore, you should answer questions regularly and consistently, focusing on quality over quantity. When sharing your insights, opinions, and experiences, be sure to avoid being too salesy or promotional. By following these six steps, you can use Quora to build relationships with potential customers and grow your social selling success.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?