How can you use proptech to find the right properties for your clients?

1 Proptech benefits

As a commercial real estate agent, proptech can offer you a wealth of advantages. Automation of tasks and reduced manual work can save you time and money. Moreover, you can gain access to more and better data and insights to inform your decisions. Proptech can also help you increase your reach and exposure to potential buyers and sellers, as well as improve your communication and collaboration with clients and partners. Ultimately, it can enhance your reputation as a tech-savvy and innovative agent.

2 Proptech platforms

There are many proptech platforms available for commercial real estate agents, each with its own features and functions. LoopNet is a leading online marketplace for commercial properties, where you can search, list, and market your properties to a large audience. Reonomy is a powerful data platform that provides you with comprehensive and accurate information on any commercial property. VTS is a cloud-based leasing and asset management platform that helps you track and optimize your portfolio performance, generate leads, and close deals faster. Matterport is a 3D imaging platform that allows you to create and share immersive virtual tours of your properties, enhancing your marketing and presentation capabilities. All of these platforms offer unique features and functions to help commercial real estate agents succeed.

3 Proptech solutions

In addition to proptech platforms, there are also proptech solutions that can help you find the right properties for your clients. Artificial Intelligence (AI) can analyze large amounts of data and provide insights, predictions, and recommendations for your property search and valuation. Internet of Things (IoT) is a network of connected devices and sensors that can collect and transmit data on the physical condition, performance, and usage of your properties, aiding in monitoring and improving operations and maintenance. Blockchain is a distributed ledger system that can facilitate secure and transparent transactions, contracts, and records for your properties, resulting in reduced costs and risks. Augmented Reality (AR) and Virtual Reality (VR) technologies create and display realistic simulations of your properties, allowing you to showcase them in new ways.

4 Proptech tips

To make the most of proptech, it's important to define your goals and needs, stay updated on the latest trends and developments, integrate and customize solutions, and engage and educate clients and partners. Identify what you want to achieve and the problems you want to solve with proptech, then choose the platforms and solutions that fit your objectives and budget. Be willing to try new tools and methods that can improve your efficiency and effectiveness. Connect your proptech platforms with existing systems and workflows, and tailor them to your preferences. Communicate with clients and partners using proptech, explaining how it can benefit them.

5 Proptech challenges

Proptech can come with certain challenges that you should be aware of and know how to overcome. Security and privacy are an important factor, as proptech involves handling sensitive and confidential data which can be exposed to cyberattacks and breaches. It is essential to use reliable and reputable proptech platforms and solutions, as well as follow best practices to protect your data and your clients' data. Additionally, there are complex legal and ethical issues such as data ownership, access, and consent that must be adhered to in order to be compliant with the relevant laws and regulations in your jurisdiction. Furthermore, proptech may meet resistance from some stakeholders who are reluctant or skeptical to use it. To combat this, it is necessary to demonstrate and communicate the value and benefits of proptech, as well as provide training and support if needed.