How can you use product demonstration feedback to improve your roadmap?

3 Communicate feedback

The third step is to communicate the feedback to the relevant stakeholders, such as the product manager, the development team, the marketing team, and the senior management. You need to share the feedback in a clear, concise, and constructive way, highlighting the benefits and challenges of implementing it. You also need to explain how the feedback aligns with the product goals, the customer segments, and the market trends. You can use tools like presentations, reports, or dashboards to visualize and summarize the feedback.

4 Validate feedback

The fourth step is to validate the feedback before incorporating it into your product roadmap. You need to test the assumptions and hypotheses behind the feedback and verify that they are accurate, relevant, and consistent. You can use methods like customer interviews, surveys, usability tests, or A/B tests to gather more data and feedback from a larger and more representative sample of your target market. You can also use tools like prototypes, mockups, or wireframes to demonstrate the proposed changes and get feedback on them.

5 Update roadmap

The final step is to update your product roadmap based on the validated feedback. You need to revise your product strategy, goals, and objectives to reflect the new insights and expectations from your customers. You also need to adjust your product scope, timeline, and budget to accommodate the new features, enhancements, or fixes that you plan to deliver. You can use tools like roadmapping software, Gantt charts, or Kanban boards to update and communicate your product roadmap.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?