How can you use a product demo script to showcase cost savings?

1 What is a product demo script?

A product demo script is a document that outlines the steps, questions, and key points of your product demonstration. It helps you to plan and deliver a consistent, engaging, and persuasive presentation that addresses the needs and pain points of your audience. A product demo script also helps you to avoid common pitfalls, such as going off-topic, skipping important features, or forgetting to ask for feedback.

3 How to create a product demo script that showcases cost savings?

To create a product demo script that showcases cost savings, you should begin by researching your audience and their challenges. Consider what problems they are facing, what goals they have, and what solutions they are using or considering. This will help you tailor your demo to their specific needs and expectations. Then, identify the features and benefits of your product that can save them money. Think about how your product can reduce costs, improve productivity, enhance quality, or mitigate risks. Use quantifiable data and examples to support your claims. Lastly, structure your demo around the cost savings scenarios. Start with a brief introduction that summarizes the value proposition of your product and the agenda of your demo. Then, present each scenario as a story that shows how your product can solve a specific problem or achieve a specific goal for your audience. Engage them by asking questions, sharing stories, and providing testimonials. Finally, end with a clear call to action that invites them to take the next step in the sales process.

5 How to measure the impact of your product demo script?

To measure the impact of your product demo script, you need to track and analyze the results of your product demos. You can use metrics such as conversion rate, feedback score, and testimonials and referrals to evaluate the effectiveness of your product demo script. A high conversion rate indicates that your product demo script is convincing and compelling. A high feedback score suggests that it is engaging and relevant, while testimonials and referrals demonstrate that it is memorable and trustworthy. To track these metrics, you can use a CRM system or a spreadsheet for conversion rate, a survey tool or a feedback form for feedback score, and a testimonial tool or a referral program for testimonials and referrals.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?