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How can you use print production to build relationships with your graphics clients?

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Print production is the process of preparing and delivering graphic design files for printing, such as brochures, flyers, posters, and banners. It involves choosing the right format, resolution, color mode, fonts, and bleeds for your design, as well as communicating with printers and checking proofs. Print production can be a valuable skill for graphic designers, as it can help you create high-quality and professional-looking products for your clients. But how can you use print production to build relationships with your clients and showcase your expertise? Here are some tips to help you do that.

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1 Understand your client's needs

The first step to using print production to build relationships with your clients is to understand their needs and expectations. What is the purpose and audience of their print project? What is their budget and timeline? What are their preferences and specifications for the print quality, size, and materials? By asking these questions, you can show your client that you care about their goals and that you can offer them the best solutions. You can also avoid misunderstandings and errors that could damage your reputation and trust.

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2 Educate your client on print production

The second step to using print production to build relationships with your clients is to educate them on the basics of print production and how it affects their design. For example, you can explain the difference between RGB and CMYK color modes, and why you need to convert your design to CMYK for printing. You can also explain the importance of resolution, bleeds, margins, and fonts, and how they affect the final output. By educating your client on print production, you can demonstrate your knowledge and skills, as well as help them avoid common mistakes and problems.

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Behnam Rajaby

********manager deputy of print superintendent***** ***** Iranian association of official expets*****
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Communicate clearly and frequently. Print production involves many steps and details, such as choosing the right paper, ink, format, and finishing. To ensure a smooth and successful process, you need to communicate clearly and frequently with your client, as well as with the printer or vendor. Keep your client updated on the progress, deadlines, and costs of the project. Ask for their feedback and approval at every stage. Address any issues or concerns promptly and professionally. By communicating effectively, you can build trust and confidence with your client and avoid any misunderstandings or errors.

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3 Provide print-ready files and proofs

The third step to using print production to build relationships with your clients is to provide them with print-ready files and proofs. Print-ready files are the final versions of your design that are formatted and optimized for printing. Proofs are the samples or previews of your design that are printed or displayed on a screen to check for errors and accuracy. By providing print-ready files and proofs, you can ensure that your client is satisfied with the quality and appearance of your design, and that there are no surprises or delays in the printing process.

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Behnam Rajaby

********manager deputy of print superintendent***** ***** Iranian association of official expets*****
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Deliver quality and consistency. The final product of print production is a tangible and visible representation of your graphic design work and your client’s brand. Therefore, you need to ensure that the printed materials are of high quality and consistent with your client’s expectations and specifications. Check the proofs carefully and make any necessary adjustments or corrections. Use reliable and reputable printers or vendors that can deliver on time and within budget.?

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4 Communicate with your client and printer

The fourth step to using print production to build relationships with your clients is to communicate with them and the printer throughout the process. Communication is key to ensuring that your design meets your client's expectations and that the printer follows your instructions. You can communicate with your client and printer by sending them updates, feedback, and questions, as well as confirming the details and specifications of the print project. By communicating with your client and printer, you can show your professionalism and reliability, as well as resolve any issues or concerns that may arise.

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5 Deliver your print project on time and on budget

The fifth step to using print production to build relationships with your clients is to deliver your print project on time and on budget. This is the final and most important step, as it determines your client's satisfaction and loyalty. To deliver your print project on time and on budget, you need to plan ahead, manage your time, and negotiate your fees. You also need to check the quality and quantity of the printed products, and make sure that they are packaged and shipped properly. By delivering your print project on time and on budget, you can impress your client and earn their trust and repeat business.

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Behnam Rajaby

********manager deputy of print superintendent***** ***** Iranian association of official expets*****
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Educate your client. Print production can be a complex and technical topic, and your client may not be familiar with all the terms and options involved. As a graphic designer, you can educate your client on the basics of print production, such as the different types of printing methods, paper stocks, colors, and finishes. Explain the pros and cons of each option and how they affect the quality, cost, and delivery time of the project. Help your client make informed decisions that suit their needs and budget. By educating your client, you can demonstrate your expertise and value, as well as create a collaborative and consultative relationship.

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6 Showcase your print production portfolio and resume

The sixth step to using print production to build relationships with your clients is to showcase your print production portfolio and resume. Your portfolio and resume are the tools that you use to market yourself and your services to potential clients. They should highlight your print production skills, experience, and achievements, as well as your design style and creativity. You can showcase your print production portfolio and resume by creating a website, a blog, a social media account, or a digital platform, where you can display your print projects and testimonials. By showcasing your print production portfolio and resume, you can attract new clients and showcase your value and expertise.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use print production to build relationships with your graphics clients?

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3

4

5

6

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1 Understand your client's needs

2 Educate your client on print production

3 Provide print-ready files and proofs

4 Communicate with your client and printer

5 Deliver your print project on time and on budget

6 Showcase your print production portfolio and resume

7 Here’s what else to consider

Graphics

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How can you use print production to build relationships with your graphics clients?

1

2

3

4

5

6

7

1 Understand your client's needs

2 Educate your client on print production

3 Provide print-ready files and proofs

4 Communicate with your client and printer

5 Deliver your print project on time and on budget

6 Showcase your print production portfolio and resume

7 Here’s what else to consider

Graphics

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