How can you use the principle of scarcity to motivate your audience?
How can you use the principle of scarcity to motivate your audience? This is a question that many motivational speakers face when they want to persuade their listeners to take action, buy a product, or join a cause. Scarcity is one of the six principles of influence identified by psychologist Robert Cialdini, and it refers to the idea that people value things more when they are rare, limited, or exclusive. In this article, you will learn how to apply the principle of scarcity to your motivational speeches and make your audience feel a sense of urgency, desire, and fear of missing out.