How can you use the principle of reciprocity to influence someone resistant to change?
Change is inevitable, but not everyone welcomes it with open arms. Some people may resist change because they fear losing control, comfort, or status. How can you persuade someone who is reluctant to change to see the benefits of a new idea, project, or situation? One powerful technique is to use the principle of reciprocity, which is based on the human tendency to return favors and feel obligated to those who help us. In this article, you will learn how to use reciprocity to influence someone resistant to change in four steps.