How can you use the principle of reciprocity to build goodwill with others?
Have you ever felt more inclined to help someone who has helped you before? Or to return a favor that someone has done for you? If so, you have experienced the principle of reciprocity, one of the most powerful persuasion techniques in interpersonal communication. Reciprocity is the tendency to respond to a positive action with another positive action, or to a negative action with another negative action. In this article, you will learn how you can use the principle of reciprocity to build goodwill with others, whether in your personal or professional relationships.
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Start by giving first:Offer something meaningful and relevant without expecting anything in return. This genuine gesture can create a positive emotional response and encourage others to reciprocate, fostering goodwill.### *Respond warmly to gestures:Acknowledge and appreciate when someone extends a favor or kindness. Express sincere gratitude and reciprocate appropriately to maintain balance and deepen your connection.