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How can you use press releases to share your economic research?

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You have done some amazing economic research and you want to share it with the world. But how can you make sure that your findings reach the right audience, get noticed by the media, and have an impact on policy and practice? One way is to use press releases, which are short and catchy summaries of your research that highlight the main results, implications, and recommendations. In this article, you will learn how to use press releases to share your economic research effectively and efficiently.

本文章的要点总结

Build relationships with journalists:

Proactively reach out to journalists who cover economic topics. This increases the likelihood of your research getting media coverage.### *Tailor your writing:Adapt the tone and style of your press release to suit your target audience. Ensure all information is accurate and current to maintain credibility.

本摘要由 AI 和以下专家提供支持

Sahar Dalilsafaei

Senior Economic Analyst @ MAPNA Group |…
Hamilton Feijó

Economist | 100X ?? Linkedin Top Voice…

1 What is a press release?

A press release is a document that communicates the key points of your research to journalists, policymakers, and other stakeholders. It usually has a headline, a lead paragraph, a body, and a contact section. The headline should capture the attention of the reader and summarize the main message of your research. The lead paragraph should provide the most important information, such as who did the research, what they found, and why it matters. The body should expand on the details, such as the methods, data, analysis, and limitations of your research. The contact section should provide your name, affiliation, email, and phone number, as well as a link to your full paper or report.

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2 Why use a press release?

A press release can help you disseminate your economic research to a wider and more diverse audience. It can also increase the chances of your research being picked up by the media, which can boost your visibility, credibility, and influence. A press release can also help you translate your research into practical and policy-relevant recommendations, which can inform decision-makers and practitioners. A press release can also help you engage with your peers, collaborators, and funders, who may be interested in your research and its implications.

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3 How to write a press release?

Writing a press release requires some skills and strategies. To help you create one that is clear, concise, and compelling, consider tailoring your message to the target audience's needs and interests. Use plain language and avoid jargon, acronyms, and technical terms. Numbers and statistics should be used sparingly and explained in terms of their meaning and significance. Quotes from yourself or other experts can add credibility and personality to your press release. Examples, stories, or cases can illustrate your findings and recommendations. Additionally, use a catchy and informative headline that summarizes your main message, a strong and concise lead paragraph that answers the 5 Ws: who, what, when, where, and why; a logical and coherent structure that follows the inverted pyramid model; short and simple sentences; active voice; transitions; subheadings; a call to action; and proofread your press release for accuracy, clarity, and consistency.

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Hamilton Feijó

Economist | 100X ?? Linkedin Top Voice | Innovation and Strategy Specialist | Business Manager | Corporate Social Responsibility |
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In my experience, when writing a press release about research you've carried out into the economic impacts of a new government policy, you can start with a catchy headline that summarises the topic of the research. Then present a brief introduction that explains the context of the research and the importance of the topic. Highlight the main results of the research succinctly, using statistics or concrete examples to illustrate the key points. In addition, when writing the press release, it is important to adapt the tone and style of the language to the target audience and ensure that all the information is correct and up-to-date.

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4 How to distribute a press release?

When you have written your press release, it is important to distribute it to the right media outlets and stakeholders. To do this, you should first identify the journalists and outlets that cover your topic and area of expertise. Then, create a media list with their contact details, including names, emails, phone numbers, and social media handles. After that, send your press release via email with a personalized and catchy subject line that summarizes your headline. Attach your press release as a PDF or Word document and include a link to your full paper or report. Additionally, follow up with a phone call or a social media message to confirm that they have received your press release and to answer any questions they may have. You should also monitor the media coverage of your research and thank the journalists who featured it. Finally, share your press release and media coverage on your website, blog, social media, and newsletter.

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Sahar Dalilsafaei

Senior Economic Analyst @ MAPNA Group | Business Analysis, Economics
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Identify journalists who cover economic topics or who have shown an interest in your area of research. Reach out to them proactively ti introduce yourself and your work. Building relationships with journalists can increase the likelihood of getting coverage.

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5 How to measure the impact of a press release?

A press release can have a significant effect on your economic research and your career. You can measure the impact of your press release by tracking the number and quality of media mentions, citations, and links to your research; the number and type of downloads, views, and shares of your paper or report; the number and nature of inquiries, feedback, and comments from journalists, policymakers, and other stakeholders; the number and scope of invitations, collaborations, and opportunities that result from your press release; and the number and level of policy changes, interventions, or actions that are influenced by your research. Utilizing press releases effectively can be a great way to disseminate your economic research to a wide audience. By following these tips and steps, you can craft press releases that are clear, concise, and compelling - ultimately having a positive influence on your research, career path, and society.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use press releases to share your economic research?

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3

4

5

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1 What is a press release?

2 Why use a press release?

3 How to write a press release?

4 How to distribute a press release?

5 How to measure the impact of a press release?

6 Here’s what else to consider

Economics

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How can you use press releases to share your economic research?

1

2

3

4

5

6

1 What is a press release?

2 Why use a press release?

3 How to write a press release?

4 How to distribute a press release?

5 How to measure the impact of a press release?

6 Here’s what else to consider

Economics

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