登录查看更多内容

How can you use PR to address negative aspects of your organizational culture?

由人工智能和领英社区提供技术支持

Organizational culture is the set of values, beliefs, and behaviors that shape how your employees and stakeholders interact with your brand. It can have a significant impact on your reputation, performance, and customer loyalty. However, not all aspects of your organizational culture may be positive or aligned with your vision and goals. How can you use PR to address negative aspects of your organizational culture and turn them into opportunities for improvement and growth? Here are some tips to help you.

在这篇协作文章中查找专家回答

由社区从 5 条内容中精选。了解更多

1 Identify the issues

The first step is to acknowledge and understand the negative aspects of your organizational culture that may be affecting your PR efforts. These could include poor communication, lack of diversity and inclusion, unethical practices, low morale, or resistance to change. You can use various methods to identify these issues, such as surveys, feedback, interviews, audits, or external reviews. Be honest and transparent about the problems and their causes, and avoid blaming or ignoring them.

添加您的观点

Thomas Tjabbes

Rela??es Públicas | Especialista em Neurocomunica??o | Treinamento em Comunica??o n?o verbal
举报内容
When entering a new organization, I find that one of the best ways to evaluate the strength of its culture is to see how well its leaders communicate with their teams and how present they are on the internal channels. Secondly, it's important to look at the diversity present in leadership and how they see the importance of it. As a third strategy, evaluate the external sentiment about the organization, using social listening, press evaluation and independent HR channels such as Glassdoor. Lastly, depending on the company's size, bring in external audits to have a more thorough evaluation.

已翻译

赞

加载更多内容

2 Engage your stakeholders

The next step is to involve your internal and external stakeholders in finding solutions and implementing changes. Your stakeholders include your employees, customers, partners, investors, media, and community. You can use PR tools and channels to communicate with them, such as newsletters, blogs, social media, webinars, events, or press releases. You can also create forums, committees, or task forces to solicit their input, suggestions, and feedback. Show them that you value their opinions and contributions, and that you are committed to improving your organizational culture.

添加您的观点

3 Showcase your actions

The third step is to demonstrate your actions and results to your stakeholders and the public. You can use PR strategies and tactics to highlight your progress, achievements, and impact. For example, you can share stories, case studies, testimonials, or awards that showcase how you have improved your organizational culture and addressed the negative aspects. You can also use PR metrics and indicators to measure and report on your performance, such as employee retention, customer satisfaction, media coverage, or social media engagement. Show them that you are accountable and transparent about your actions and results.

添加您的观点

Folashade Oladeinde, mnipr, apra

PR Specialist | Media & Communications Strategist | Journalist |Teacher of English Language | Agripreneur
举报内容
I believe before showcasing your actions, it's important that after discussing with all stakeholders, all expected and likely actions coming from all stskeholders should be harnessed, it does not have to come from you alone, that's the essence of meeting with them. Fine tune all of that, and demonstrate. Then watch out for feedback, customer's satisfaction , stakeholders' perspectives too.

已翻译

赞

4 Learn and adapt

The final step is to learn from your experience and adapt your PR approach accordingly. You can use PR tools and methods to evaluate and monitor your PR efforts and their outcomes. For example, you can conduct surveys, interviews, or focus groups to assess the perception and satisfaction of your stakeholders and the public. You can also use analytics, dashboards, or reports to track and analyze your PR data and insights. Use this information to identify what works and what doesn't, and to make adjustments and improvements to your PR plan and tactics. Show them that you are open and responsive to feedback and change.

Using PR to address negative aspects of your organizational culture can help you enhance your reputation, trust, and loyalty among your stakeholders and the public. It can also help you improve your organizational performance, innovation, and growth. By following these tips, you can turn your challenges into opportunities and create a positive and productive organizational culture.

添加您的观点

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Raúl Alfonso Camacho Rodríguez

|Consultor en Customer Experience|Clientología|Mentor de gerentes para el desarrollo comercial de negocios |Apertura mercados mundiales|Speaker Internacional| Best selling Author
举报内容
I would address negative aspects of organizational culture through PR by fostering transparent internal communication, implementing a crisis communication plan, and encouraging employee advocacy. Leadership visibility and external partnerships would be emphasized, showcasing tangible improvements. Utilizing feedback mechanisms, storytelling, and highlighting positive changes, I’d demonstrate a commitment to cultural improvement, rebuilding trust, and emphasizing a healthier work environment.

已翻译

赞
Tarunjeet Rattan

Linkedin Top Voice | Managing Partner - Nucleus PR | Founder - PRPOI
举报内容
Negative visibility was always a challenge, even more so today when you are in the digital age of AI and deep fakes. When you are using PR to address these, one must have three points in focus: 1) Address the challenge head on 2) Be clear in your communication and tonality 3) Craft messages that are rooted in your truth

已翻译

赞

Public Relations

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you use PR to address negative aspects of your organizational culture?

1

2

3

4

5

1 Identify the issues

2 Engage your stakeholders

3 Showcase your actions

4 Learn and adapt

5 Here’s what else to consider

Public Relations

给文章评分

感谢您的反馈

更多Public Relations相关文章

更多相关阅读内容

How can you use PR to address negative aspects of your organizational culture?

1

2

3

4

5

1 Identify the issues

2 Engage your stakeholders

3 Showcase your actions

4 Learn and adapt

5 Here’s what else to consider

Public Relations

给文章评分

感谢您的反馈

查看其他技能