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How can you use post-event data analysis to reduce waste and increase sustainability at your events?

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If you want to make your events more eco-friendly and cost-effective, you need to analyze the data you collect before, during, and after each event. Post-event data analysis can help you measure the impact of your events on the environment, identify the sources of waste and inefficiency, and improve your planning and decision-making for future events. In this article, we will show you how you can use post-event data analysis to reduce waste and increase sustainability at your events.

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Itziar Gonzalez Alonso

Director @ TRADE | MBA, International Business Strategy

1 What is post-event data analysis?

Post-event data analysis is the process of collecting, organizing, and interpreting the data related to your events. This data can include attendance, feedback, engagement, revenue, expenses, carbon footprint, waste generation, energy consumption, and more. You can use various tools and methods to gather and analyze this data, such as surveys, polls, QR codes, RFID tags, mobile apps, online platforms, and dashboards. The goal of post-event data analysis is to evaluate the performance and outcomes of your events, and to identify the areas of improvement and opportunity.

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Beth Lawrence, CMP

Award-Winning Event Planner | Top 50 Voices in Events to Pay Attention To | Startup Advisor | Airtable Enthusiast | Difference Maker
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Post-event data analysis is the activity of measuring the success of your event and initiatives. It encompasses a collection of lessons learned throughout the planning process of the event, as well as aggregating data across different event planning or engagement tools, like event apps or gamification systems, QR codes, badge scanner/lead retrievals, etc. Post-event analysis should not end with your internal team, though! Involve your external stakeholders (like catering, for example) in your post-event analysis and you will be able to learn how much food was wasted, which items were of the most interest and any items that guests left untouched. If discussed ahead of time, you may be able to make a plan to donate extra food to local orgs.

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2 Why is post-event data analysis important for sustainability?

Post-event data analysis is important for sustainability because it can help you understand the environmental impact of your events, and how you can reduce it. By analyzing the data, you can find out how much waste you produce, how much energy you use, how much emissions you generate, and how much resources you consume. You can also compare your data with industry benchmarks and best practices, and set realistic and measurable goals for sustainability. Post-event data analysis can also help you communicate your sustainability efforts and achievements to your stakeholders, such as attendees, sponsors, partners, and media.

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3 How can you use post-event data analysis to reduce waste?

One of the ways you can use post-event data analysis to reduce waste is by optimizing your event design and logistics. For example, you can use the data to determine the optimal size, location, and duration of your event, and to avoid overbooking or underutilizing your venue, catering, transportation, and materials. You can also use the data to design your event layout and signage to minimize congestion and confusion, and to promote recycling and composting. Additionally, you can use the data to evaluate the effectiveness and satisfaction of your event content and activities, and to eliminate or modify the ones that generate more waste than value.

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Itziar Gonzalez Alonso

Director @ TRADE | MBA, International Business Strategy
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Conduct a waste audit, emphasizing reduction, reuse, and recycling. Assess energy and water usage, implementing efficiency measures. Evaluate transportation's carbon footprint and promote sustainable options. This targeted approach allows for precise improvements in waste reduction, energy efficiency, and eco-friendly transportation practices at events.

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4 How can you use post-event data analysis to increase sustainability?

Another way you can use post-event data analysis to increase sustainability is by enhancing your event experience and engagement. For example, you can use the data to create more personalized and interactive experiences for your attendees, and to encourage them to participate in sustainability initiatives, such as donating, volunteering, or pledging. You can also use the data to increase your event reach and visibility, and to showcase your sustainability stories and achievements to a wider audience. Furthermore, you can use the data to build long-term relationships with your attendees, sponsors, partners, and media, and to foster a culture of sustainability within your event community.

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5 What are some post-event data analysis tools you can use?

Post-event data analysis tools can be used to collect and analyze event data. SurveyMonkey allows for the creation and distribution of online surveys and polls, while Eventbrite helps manage registration, ticketing, and attendance. Google Analytics provides insight into website and app traffic, while Eventdex enables the management of agendas, speakers, exhibitors, and sponsors. Furthermore, the Event Sustainability Dashboard calculates and reports a carbon footprint, waste generation, energy consumption, and water usage. These are just some examples of post-event data analysis tools; there are many more that can be tailored to your needs and budget, as well as integrate with existing systems.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use post-event data analysis to reduce waste and increase sustainability at your events?

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1 What is post-event data analysis?

2 Why is post-event data analysis important for sustainability?

3 How can you use post-event data analysis to reduce waste?

4 How can you use post-event data analysis to increase sustainability?

5 What are some post-event data analysis tools you can use?

6 Here’s what else to consider

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How can you use post-event data analysis to reduce waste and increase sustainability at your events?

1

2

3

4

5

6

1 What is post-event data analysis?

2 Why is post-event data analysis important for sustainability?

3 How can you use post-event data analysis to reduce waste?

4 How can you use post-event data analysis to increase sustainability?

5 What are some post-event data analysis tools you can use?

6 Here’s what else to consider

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