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How can you use podcasts for employee learning and development?

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Podcasts are a popular and convenient way to consume information, entertainment, and education. But did you know that you can also use podcasts for employee learning and development? Podcasts can be a powerful tool to enhance your team's skills, knowledge, and engagement, as well as to foster a culture of continuous learning. In this article, you will learn how to use podcasts for employee learning and development, and what benefits they can bring to your organization.

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1 Benefits of podcasts

Podcasts can be a great way to facilitate employee learning and development. They are flexible and accessible, allowing employees to listen anytime and anywhere on any device. Additionally, they can choose topics, formats, and lengths that fit their preferences and needs. Podcasts are also engaging and interactive, with stories, interviews, insights, and tips that capture the attention of listeners. They can also foster feedback, questions, and discussions among the listeners and podcasters. Lastly, podcasts can be relevant and timely by covering the latest trends in your industry or sector while providing practical advice on issues or goals your employees face.

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Kay Yingling

Administration & Marketing Coordinator | Outstanding DEI Leader Nominee for The Pride Chamber of Orlando
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Podcasts are a fantastic learning tool for the workplace! They're like a multi-tool for the mind, sharpening skills and broadening perspectives while fitting perfectly into busy schedules. With each unique host and story, they bring a splash of diversity and fresh ideas right into the office. They're the perfect mix of fun and growth for any team looking to learn and innovate together.

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2 How to use podcasts

Podcasts can be utilized for a variety of purposes and formats in employee learning and development. For example, they can be used for orientation and onboarding by introducing new hires to the company's vision, mission, values, and culture. Podcasts can also deliver bite-sized lessons and tutorials on specific skills, topics, or tasks that employees need to learn or improve. Furthermore, they can facilitate communication and collaboration between employees, especially if they are working remotely or across different locations. Podcasts also provide an opportunity for employees to share information, ideas, opinions, or experiences on relevant topics, projects, or initiatives. They can also ask questions, offer suggestions, or provide feedback to each other in order to create a dialogue and learning exchange.

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Tessa Facey

Bid Writer | Kickass bids for small business | All things bid writing, managing and designing
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Podcasts offer a unique way to consume content. In an online world where video dominates, podcasts give listeners the freedom to go for a walk outside while learning from their colleagues. Podcasts create flexibility to listen to what you need, when you need it and wherever you are.

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3 How to create podcasts

Creating podcasts can be done by anyone in your organization who has the expertise, passion, or interest in sharing their knowledge, insights, or stories with others. It is also possible to invite external guests, such as industry leaders, influencers, or customers, to add value and diversity to your podcasts. To make sure your podcasts are successful, you will need a clear purpose and audience that you can define by planning the content, structure, and tone of your podcast episodes. Additionally, you should select the equipment and platform that fit your budget, quality, and functionality requirements. This includes a microphone, a recorder, an editor, and a host. There are many free or paid tools and services available to help you create and distribute your podcasts such as Audacity, Anchor, or Podbean. Lastly, it is important to create a catchy title and description that captures the essence and value of your podcast. You should use keywords, phrases, or questions that relate to your topic, goal, and audience to draw attention from potential listeners.

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4 How to promote podcasts

Promoting your podcasts internally and externally can help increase your reach, visibility, and impact. You can use email and newsletter campaigns to announce the launch, schedule, or highlights of your podcast to employees, customers, partners, or stakeholders. Posting on social media accounts and blogging about your podcast can also generate interest and engagement. Additionally, ask your listeners, podcasters, guests, or advocates to spread the word about your podcast and recommend it to their networks. You may even consider offering incentives or rewards for referrals, reviews, or ratings.

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5 How to measure podcasts

Podcasts can be measured and evaluated to assess their effectiveness, performance, and impact on employee learning and development. To do this, you can track and analyze the data and statistics of your podcast, such as downloads, plays, subscribers, retention, completion, and feedback. Utilize tools such as Podtrac, Chartable, or Spotify for Podcasters to collect and report your podcast data. Furthermore, surveys or interviews with listeners, podcasters, guests, or stakeholders can give you insight into their opinions, perceptions or experiences of your podcast. Utilize tools such as SurveyMonkey, Typeform, or Zoom to create and conduct your surveys or interviews. Finally, evaluate the learning outcomes and impact of your podcast on employee skills, knowledge, behavior or performance. Use tools such as Google Forms, Kahoot or an LMS to create and administer quizzes, tests or assessments.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use podcasts for employee learning and development?

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6

1 Benefits of podcasts

2 How to use podcasts

3 How to create podcasts

4 How to promote podcasts

5 How to measure podcasts

6 Here’s what else to consider

Administrative Management

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How can you use podcasts for employee learning and development?

1

2

3

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6

1 Benefits of podcasts

2 How to use podcasts

3 How to create podcasts

4 How to promote podcasts

5 How to measure podcasts

6 Here’s what else to consider

Administrative Management

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