Your podcast content and format are the core elements that will determine the quality and consistency of your show. Your content should be information, stories, tips, and insights that you share with your listeners. Your format should include the structure, style, and length of your episodes. When planning your content and format, think about the main purpose and goal of your podcast, the key messages and takeaways that you want to deliver, how often you will publish new episodes and how long they will be. Additionally, consider if you will host solo episodes, interviews, or co-hosted episodes, how you will structure your episodes with an introduction, main content, conclusion, and outro. Lastly, think about how you can add value, entertainment, and engagement to your episodes. By doing these things, you can create a podcast that delivers value to your listeners and showcases your expertise and personality.