How can you use Pinterest to repurpose content?

1 Why repurpose content?

Repurposing content involves transforming an existing piece of content into a different format or platform. For example, you could turn a blog post into a video, a podcast into a blog post, or a webinar into a slide deck. Doing so has many advantages, such as saving time and resources by reusing content you already have, reaching new audiences who prefer different formats or platforms, improving your SEO with more backlinks and keywords, reinforcing your message and authority by covering the same topic from different angles, and increasing engagement and conversions by offering more value and variety to your followers.

3 How to create Pinterest-friendly content

Pinterest is a visual platform, so you need to create content that stands out and is actionable. To do this, use high-quality images that are clear, bright, and relevant to your topic. Make sure they are vertical and optimized for mobile devices and Pinterest's layout (ideally 1000 x 1500 pixels). Additionally, use text overlays to summarize your main point, include a catchy headline, or add a call to action. Create consistency and recognition by using branded colors, fonts, and logos. Templates or tools like Canva, PicMonkey, or Adobe Spark can help you design your pins quickly and easily. Finally, use keywords, hashtags, and descriptions to optimize your pins for search and discovery. Rich pins can also add more information and functionality to your pins such as product prices, ratings, ingredients, or instructions.

4 How to repurpose content for Pinterest

Repurposing content for Pinterest is dependent on the type and format of the original content. For example, blog posts can be turned into multiple pins with different images, headlines, and angles. Infographics, checklists, or quotes from blog posts can also be created and pinned to boards. Additionally, podcast episodes can be promoted with images of guests, topics, or key takeaways. Pins that highlight the best quotes, tips, or stories from podcasts can be linked to podcast platforms or websites. Audio clips with animated waveforms and images can also be created with tools like Headliner or Wavve and pinned to boards. Videos can be teased with images of thumbnails, titles, or snippets. Pins that showcase the best moments, tips, or outcomes from videos can be linked to video platforms or websites. Short videos that autoplay on Pinterest can also be created with tools like Lumen5 or Animoto. Upcoming webinars can be announced with pins featuring images of speakers, topics, or benefits. Pins that recap webinars can use images of slides, key points, or testimonials. Pins offering a replay, bonus, or offer related to webinars can link to landing pages or websites.

5 How to measure your results

Repurposing content for Pinterest can help you reach more people, increase engagement, and drive conversions. To measure your results, track and analyze your Pinterest metrics compared to your original content metrics. Utilize tools like Pinterest Analytics, Google Analytics, or Tailwind to monitor your performance on the platform. Metrics to track include impressions, saves, clicks, engagement rate, referrals, and conversions. By tracking and analyzing your metrics, you can gain insight into which content types and formats resonate with your audience, what best practices and strategies optimize pins, and where you have room for improvement.