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How can you use Pinterest ads to promote a seasonal sale?

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Pinterest is a popular visual platform where people discover and save ideas for various topics, such as fashion, home decor, travel, and more. If you want to reach potential customers who are looking for inspiration and ready to buy, Pinterest ads can be a great way to promote your seasonal sale. In this article, you will learn how to use Pinterest ads to showcase your products, drive traffic to your website, and increase conversions.

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Aino M?ki

Paid Social Lead at IPG Mediabrands (KINESSO) | Social Media Marketing | Digital Advertising ?? | Young Lions Finland…

1 Choose your campaign objective

The first step to create a Pinterest ad campaign is to choose your objective, which determines how your ads are optimized and how you pay for them. Depending on your goal, you can choose from different objectives, such as awareness, video views, traffic, conversions, or catalog sales. For example, if you want to increase the number of people who visit your website and buy your products, you can choose the conversions objective and set up a tracking pixel to measure your results.

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2 Select your target audience

The next step is to select your target audience, which is the group of people who will see your ads. You can use different criteria to define your audience, such as demographics, interests, keywords, or behaviors. You can also create custom audiences based on your own data, such as your email list, website visitors, or past purchasers. For example, if you want to target people who are interested in winter fashion and have visited your website in the last 30 days, you can use a combination of interests and custom audiences to reach them.

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3 Choose your ad format

The third step is to choose your ad format, which is the type of creative that you will use to display your products and message. Pinterest offers several ad formats, such as standard pins, video pins, carousel pins, or collection pins. Each format has its own benefits and best practices, so you should choose the one that suits your objective and audience. For example, if you want to showcase multiple products or features in one ad, you can use a carousel pin or a collection pin to create a more engaging experience.

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Aino M?ki

Paid Social Lead at IPG Mediabrands (KINESSO) | Social Media Marketing | Digital Advertising ?? | Young Lions Finland Finalist ??
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Pinterest recommends different ad formats for activating users at each part of the marketing funnel. Reach people throughout the festive season with standard still or video ads, max-width videos or idea ads. Drive consideration with standard ads, and share holiday inspiration with idea and collection ads. Pinterest suits for all stages of the purchase funnel and you have to option of driving conversions this holiday season with shopping, carousel and collection ads.

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4 Set your budget and schedule

The fourth step is to set your budget and schedule, which are the parameters that control how much and when you spend on your ads. You can choose between two bidding options: automatic or manual. Automatic bidding lets Pinterest optimize your bids to get the most results for your budget, while manual bidding lets you set your own maximum amount per action. You can also set a daily or lifetime budget, which is the total amount that you are willing to spend on your campaign or ad group. Additionally, you can set a start and end date for your campaign or run it continuously until you pause it.

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Aino M?ki

Paid Social Lead at IPG Mediabrands (KINESSO) | Social Media Marketing | Digital Advertising ?? | Young Lions Finland Finalist ??
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Pinterest suits for different seasonalities, whether you want to boost Christmas, Easter or Halloween sales. But here's the thing: Pinterest users start planning way before they start celebrating. To maximise your festive season opportunity, you need to start promoting your festive ideas and products months before the actual moments hit. Consistent, timely marketing throughout the season leads to better results.

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5 Design your ad creative

The fifth step is to design your ad creative, which is the visual and textual content that you will use to attract and persuade your audience. You should follow the Pinterest creative best practices, such as using high-quality images or videos, adding text overlays or logos, using clear and compelling calls to action, and matching your landing page. You should also test different variations of your creative to see what performs better and optimize your ads accordingly.

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Aino M?ki

Paid Social Lead at IPG Mediabrands (KINESSO) | Social Media Marketing | Digital Advertising ?? | Young Lions Finland Finalist ??
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Pinterest is a visual platform, so paying a close attention on the ad creative's visual side is crucial to capture holiday shoppers' attention and to spark interest. Bring some fun into holiday gift shopping and don't forgeto feature your seasonal products that suit to the holiday. If your brand is looking to expand beyond traditional ad formats this holiday season, pin extensions are immersive experiences that let Pinners interact with your brand on a unique microsite - a great format for holiday gift guides for example!

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6 Measure and optimize your results

The last step is to measure and optimize your results, which is the process of tracking and improving your campaign performance. You can use the Pinterest Ads Manager to monitor your key metrics, such as impressions, clicks, conversions, or return on ad spend. You can also use the Pinterest Tag and Google Analytics to track your website activity and conversions. Based on your data, you can make changes to your campaign, such as adjusting your budget, targeting, bidding, or creative, to achieve your goals and maximize your return on investment.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use Pinterest ads to promote a seasonal sale?

1

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1 Choose your campaign objective

2 Select your target audience

3 Choose your ad format

4 Set your budget and schedule

5 Design your ad creative

6 Measure and optimize your results

7 Here’s what else to consider

Social Media Marketing

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How can you use Pinterest ads to promote a seasonal sale?

1

2

3

4

5

6

7

1 Choose your campaign objective

2 Select your target audience

3 Choose your ad format

4 Set your budget and schedule

5 Design your ad creative

6 Measure and optimize your results

7 Here’s what else to consider

Social Media Marketing

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感谢您的反馈

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