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How can you use personal brand storytelling to create new business opportunities?

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Personal brand storytelling is the art of crafting and sharing your unique value proposition, your vision, your values, and your personality through engaging narratives. It can help you stand out from the crowd, connect with your ideal audience, and create new business opportunities. In this article, you will learn how to use personal brand storytelling to network effectively, build trust and credibility, and attract more clients and collaborators.

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Priyanka Dasgupta

ABM and Field Marketing Manager | Driving Growth by building Reputation, Relationship and Revenue

1 Identify your core story

Your core story is the foundation of your personal brand storytelling, summarizing who you are, what you do, why you do it, and how you do it differently. To identify your core story, consider your mission or vision, values and beliefs, strengths and skills, challenges and achievements, and goals and aspirations. Write down your answers and look for common themes, patterns, and keywords to craft a concise statement that captures your core story. Reflecting your passion, purpose, and expertise in this statement will help you stand out from the crowd.

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Priyanka Dasgupta

ABM and Field Marketing Manager | Driving Growth by building Reputation, Relationship and Revenue
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Identify your core story but then identify your target audience too. How is your story solving their problems and why will they come back to your story!

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2 Choose your story formats

Your story formats are the ways you express and deliver your core story to your audience, ranging from written, spoken, visual, and interactive elements. For instance, you may use blog posts, podcasts, infographics, photos, quizzes, surveys, polls or games. It's essential to select the story formats that best fit your style, message and audience. You can also combine different formats to create a diverse storytelling portfolio.

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Priyanka Dasgupta

ABM and Field Marketing Manager | Driving Growth by building Reputation, Relationship and Revenue
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In my experience diverse story telling styles that is compatible to different channels and their themes is really useful. For eg: a podcast can become a blog which can them be promoted as carousel on LinkedIn or Instagram - So the audience get an opportunity to engage with multiple content formats in different channels and each content format will be liked more but a certain group. This way your content becomes consumable in multpile formats.

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3 Find your story angles

Your story angles are the specific aspects or perspectives of your core story that you want to emphasize. They can help you tailor your story to different situations, contexts, and audiences. For instance, you can use a problem-solution angle to show how you solve a common or specific problem for your audience. Alternatively, you can share how you overcame a difficulty or achieved a goal with a challenge-success angle. You can also demonstrate how you transformed yourself or others with a before-after angle or compare yourself or your offer to others or to the status quo with a contrast-comparison angle. Additionally, you can use a testimonial-case study angle to showcase how you helped or impacted someone else. It is essential to choose the story angles that are relevant, interesting, and valuable for your audience. Additionally, different angles can create a variety of stories that showcase different facets of your core story.

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Priyanka Dasgupta

ABM and Field Marketing Manager | Driving Growth by building Reputation, Relationship and Revenue
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Different facets of the story can be covered in different social channels too. For eg: a fitness trainer uses youtube shorts to share a snapshot of her routine, she then puts her full week routine in detail in a video on youtube, she then promotes it on Instragram reels and stories that would attract her instagram and tiktok addict audience to the youtube video

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4 Share your stories strategically

Your stories shouldn't be kept to yourself, but rather shared strategically with the world in order to reach and engage your target audience and create new business opportunities. To do this, you can use social media platforms to build your online presence and visibility, attend networking events to make new connections and referrals, send email marketing to nurture leads and prospects, host webinars or workshops to showcase your expertise and value, or use proposals or pitches to persuade and convert clients or collaborators. The key is to share your stories consistently, authentically, and appropriately while aligning them with your goals, your audience's needs, and your brand's voice. Personal brand storytelling is an effective tool for communicating unique value, connecting with ideal audiences, and creating new business opportunities. By identifying the core story, choosing story formats, finding story angles, and sharing stories strategically, you can use personal brand storytelling to boost networking and personal branding efforts.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use personal brand storytelling to create new business opportunities?

1

2

3

4

5

1 Identify your core story

2 Choose your story formats

3 Find your story angles

4 Share your stories strategically

5 Here’s what else to consider

Personal Branding

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How can you use personal brand storytelling to create new business opportunities?

1

2

3

4

5

1 Identify your core story

2 Choose your story formats

3 Find your story angles

4 Share your stories strategically

5 Here’s what else to consider

Personal Branding

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