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How can you use online databases to find information on a specific company?

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If you need to research a specific company, whether it's a potential employer, a competitor, or a partner, online databases can be a valuable source of information. Online databases are collections of data that are organized and searchable, often by keywords, categories, or filters. They can provide you with various types of information on a company, such as its history, financial performance, products, services, customers, competitors, and industry trends. In this article, we'll show you how to use online databases to find information on a specific company, and what types of databases are available for different purposes.

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Winnie Santos

Email Marketing and Data Entry Specialist
Andrew Laws

Marketing | SEO | Video | Podcasts | Pizza | Extreme Nordic Heavy Metal | Helping Businesses get unstuck!

1 Choose a database

When beginning your research, it's important to select a database that meets your needs. There are many online databases that cover different topics, industries, and regions, and some are free while others require subscription or a fee. Examples of online databases that can be used to locate information on a specific company include Business Source Complete, Nexis Uni, and Statista. Business Source Complete is a comprehensive database that provides access to academic journals, trade publications, market reports, company profiles, and more. Nexis Uni offers access to news articles, legal documents, company information, and more. Statista provides access to statistics, charts, graphs, and reports on various topics and industries. All three databases allow for searching by company name, industry, location, or keyword with the ability to filter results by date, language, publication type or source.

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Winnie Santos

Email Marketing and Data Entry Specialist
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You can use online databases by accessing platforms like company websites, financial databases (e.g., Bloomberg, Yahoo Finance), business directories (e.g., Hoovers), and industry-specific databases to gather information on a specific company.

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2 Define your research question

The second step is to define your research question, or what you want to find out about the company. Your research question should be specific, clear, and relevant to your purpose. For example, if you are looking for information on a company's financial performance, your research question could be: How profitable is the company? How does it compare to its competitors? What are its main sources of revenue and expenses? If you are looking for information on a company's products and services, your research question could be: What are the company's core offerings? How do they meet the needs of their customers? What are their unique features and benefits?

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3 Use keywords and filters

The third step is to use keywords and filters to narrow down your search results and find the most relevant information. Keywords are words or phrases that describe your research question or topic. Filters are criteria that help you refine your search results by category, date, source, type, or other factors. For example, if you are looking for information on a company's financial performance, you could use keywords such as revenue, profit, growth, or market share. You could also use filters such as date range, industry, or publication type to limit your results to the most recent, relevant, or authoritative sources.

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4 Evaluate the information

The fourth step is to evaluate the information that you find and determine its quality, accuracy, and reliability. When considering the source, think about the author or publisher's credentials, expertise, or reputation and if they are affiliated with the company or have any bias or conflict of interest. Additionally, assess the currency of the information to determine if it is current or outdated. Further, consider the coverage of the information and if it provides enough details or evidence to support its claims or arguments. Lastly, analyze the objectivity of the information by examining its purpose or goal and if it is factual or opinionated. It is important to see if it is balanced or biased and if it presents multiple perspectives or viewpoints.

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Andrew Laws

Marketing | SEO | Video | Podcasts | Pizza | Extreme Nordic Heavy Metal | Helping Businesses get unstuck!
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If an aspect of the data you have found from a single source appears, surprising, bear in mind that you will have to verify this data against at least one other source. If another source can corroborate the data you have found, then you might have discovered something that your competitors Have not yet identified. This can be a great marketing advantage for you. Checking the data also helps you avoid accidentally disappearing down rabbit holes with dead ends.

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5 Organize and present the information

The final step is to organize and present the information that you have found in a clear, concise, and coherent way. You should follow the guidelines and requirements of your specific assignment, project, or report, and use appropriate formats, styles, and citations. You should also summarize the main findings, insights, or conclusions that you have drawn from your research, and explain how they answer your research question or meet your purpose. You should also acknowledge the sources that you have used and give credit to the original authors or publishers.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use online databases to find information on a specific company?

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1 Choose a database

2 Define your research question

3 Use keywords and filters

4 Evaluate the information

5 Organize and present the information

6 Here’s what else to consider

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How can you use online databases to find information on a specific company?

1

2

3

4

5

6

1 Choose a database

2 Define your research question

3 Use keywords and filters

4 Evaluate the information

5 Organize and present the information

6 Here’s what else to consider

Search Engines

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