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How can you use multimedia to improve your financial communications?

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Financial communications are crucial for building trust and credibility with your stakeholders, especially investors, analysts, and media. However, traditional methods of delivering financial information, such as reports, press releases, and presentations, may not be enough to capture their attention and engagement. Multimedia, such as videos, podcasts, infographics, and interactive dashboards, can help you enhance your financial communications by making them more accessible, appealing, and memorable. Here are some tips on how to use multimedia effectively in your financial communications.

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Mabango Timothy, CAPM

|||Jesus First |||| Vision is to help Founders and CEOs turn around AILING institutions by PRAGMATIC POLICY strategy|…
Jamie Anne Vaughan, MBA

Founder @ Westwood Strategies | Leveraging business strategy & communication for client success | Assistant Professor
Seamus PHAN PhD (Яков Рафаэль)

Global C-suite Publicist & Strategist (Cybersecurity & Webdev pioneer, Author, Biochemist, Journalist) ??

1 Choose the right format

Not all multimedia formats are suitable for every financial message or audience. You need to consider your communication goals, the complexity and sensitivity of the data, the preferences and expectations of your stakeholders, and the resources and platforms available to you. For example, if you want to explain a complicated financial concept or process, you may use a video or a podcast that combines narration, visuals, and sound effects. If you want to highlight key financial results or trends, you may use an infographic or an interactive dashboard that simplifies and illustrates the data.

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Mabango Timothy, CAPM

|||Jesus First |||| Vision is to help Founders and CEOs turn around AILING institutions by PRAGMATIC POLICY strategy| Org Development| Policy Design, Research, STRATEGIC PLANNING | MENTORSHIP | TRANSFORMATION Coach
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Contextualize your multimedia format based on audience Suitability is a chief concern Employ the format that most conveniently passes the message. Simplicity for communication!

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Seamus PHAN PhD (Яков Рафаэль)

Global C-suite Publicist & Strategist (Cybersecurity & Webdev pioneer, Author, Biochemist, Journalist) ??
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With the advent of smartphones that have multiple lens, AI image optimization, and OIS/EIS (optical and electronic image stabilization), and even up to 4K video, it is so much easier to acquire quality video without hefty gear (both in bulk and prices). So, for communicators, the simplest gear to carry around would be a good smartphone and some wireless clip-on microphones, perhaps some stabilization gear such as tripods and mounts, and you are set. Video can be repurposed as podcasts by extracting the audio, so one format can be used for both video and audio. Financial information do better with visuals, and so video is more useful, especially if there are presentation slide overlays (or presented on large screens behind presenters).

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2 Balance creativity and clarity

Multimedia can help you showcase your creativity and personality in your financial communications, but you should not sacrifice clarity and accuracy for the sake of aesthetics or entertainment. You need to ensure that your multimedia content is relevant, consistent, and aligned with your brand identity and tone of voice. You also need to follow the best practices and standards of financial reporting and disclosure, such as providing sources, disclaimers, and forward-looking statements. Moreover, you need to avoid using jargon, acronyms, or technical terms that may confuse or alienate your audience.

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Jamie Anne Vaughan, MBA

Founder @ Westwood Strategies | Leveraging business strategy & communication for client success | Assistant Professor
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Simplifying complex information without sacrificing accuracy is crucial. Using visuals and interactive elements can enhance understanding and engagement, but they should complement, not overshadow, the core financial message.

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3 Optimize for accessibility and distribution

Multimedia can help you reach and engage a wider and more diverse audience for your financial communications, but you need to optimize your content for accessibility and distribution. You need to ensure that your multimedia content is compatible with different devices, browsers, and formats, and that it can be easily viewed, downloaded, or shared by your audience. You also need to provide alternative or complementary options for your multimedia content, such as transcripts, captions, or summaries, to accommodate different preferences and needs. Furthermore, you need to leverage the appropriate channels and platforms to distribute your multimedia content, such as your website, social media, email, or webinars.

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4 Measure and improve

Multimedia can help you improve your financial communications, but you need to measure and evaluate its impact and effectiveness. You need to define and track the key performance indicators (KPIs) that reflect your communication goals, such as views, clicks, shares, feedback, or conversions. You also need to collect and analyze the data and insights that can help you understand your audience's behavior, preferences, and satisfaction. Moreover, you need to use the results and learnings to refine and optimize your multimedia content and strategy for future financial communications.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use multimedia to improve your financial communications?

1

2

3

4

5

1 Choose the right format

2 Balance creativity and clarity

3 Optimize for accessibility and distribution

4 Measure and improve

5 Here’s what else to consider

Public Relations

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How can you use multimedia to improve your financial communications?

1

2

3

4

5

1 Choose the right format

2 Balance creativity and clarity

3 Optimize for accessibility and distribution

4 Measure and improve

5 Here’s what else to consider

Public Relations

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