How can you use motion design to maintain a cohesive user experience?

2 Why is motion design important for a cohesive user experience?

Motion design can enhance a cohesive user experience in several ways. First, it can create visual continuity and harmony, by using consistent colors, shapes, transitions, and animations across your product or service. Second, it can provide feedback and guidance, by showing the user what is happening, what to expect, and what to do next. Third, it can add emotion and personality, by expressing your tone, mood, and style through motion. Fourth, it can increase engagement and retention, by making your product or service more fun, interactive, and immersive.

3 How to use motion design principles for a cohesive user experience?

In order to use motion design effectively for a cohesive user experience, you must adhere to some basic principles. Firstly, every motion element should have a purpose, such as conveying information, indicating status, or enhancing aesthetics. It is important to remember that motion should never be used just for the sake of it, as it can be distracting or irritating. Secondly, each motion element should be simple and elegant, avoiding unnecessary complexity or clutter. The goal of motion should be to simplify and clarify, not complicate or confuse. Additionally, all motion elements should be consistent with your brand identity, visual language, and user expectations. Motion should reinforce and complement rather than contradict or clash. Finally, every motion element should be responsive to the user's actions, inputs, and contexts. Motion should adapt and react rather than ignore or delay.

4 How to use motion design tools for a cohesive user experience?

In order to create a cohesive user experience with motion design tools, you need to select the right tools for your project and workflow. Tools such as Adobe After Effects, Adobe Animate, Adobe XD, Figma, Sketch, and InVision Studio are all available for motion design. Each tool has its own features, advantages, and limitations. Therefore, it is important to consider factors such as compatibility with other tools and platforms, the functionality of the tool in terms of motion elements that can be created and edited, the usability of the tool in terms of how easy it is to learn and use, and the collaboration capabilities for sharing and communicating motion design with your team and clients.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?