How can you use mobile marketing to engage Generation Z?
If you want to reach and connect with Generation Z, the digital natives who are constantly on their smartphones, you need to master mobile marketing. Mobile marketing is the use of mobile devices, such as phones and tablets, to deliver personalized, timely, and relevant messages to your audience. In this article, you will learn how to use mobile marketing to engage Generation Z, the challenges you may face, and the best practices to follow.