How can you use mobile loyalty programs to drive repeat business?

Mobile loyalty programs are enhanced with native mobile apps. Push notifications allow you to empower top consumers to fully utilize offers. This is different than that of an SMS channel where subscription and loyalty management is difficult.

Mobile loyalty programs offer distinct advantages over traditional methods like cards or emails. They're more than just a digital shift; they're a strategic tool to maintain customer visibility and engagement. ?? Accessibility & Convenience: Smartphones allow Customers to join, track, and redeem rewards. ?? Data-Driven Efficiency: Gather and analyze customer data to tailor your marketing strategies effectively. ?? Constant Visibility: Use push notifications and visible branding like logos to stay at the forefront of customers' minds. ?? Seamless Transactions: Provide advanced data insights and smooth payment options.

With a mobile loyalty program you can increase customer satisfaction and encourage repeat business by eliminating the need for physical cards, allowing customers to access their information anytime and send them custom rewards based off of their engagement. Also, you can collect valuable data insights and analytics to identify customer behavior, identify trends and refine marketing strategies for improved targeting and personalization to increase repeat business.

I would say that they can help to increase customer retention and loyalty, enhance customer engagement, collect valuable customer data, and reduce costs. For customers, they offer convenience, rewards, personalized offers, and gamification. Overall, mobile loyalty programs are a valuable tool for businesses that want to increase customer retention, engagement, and satisfaction.

In the era of digitisation and higher penetration of smartphones - It is the real game changer of how to stay connected with the end customers on the go. Hyper personalisation is the key as every customer’s needs & preferences are different/ unique and dynamic at the same time. You can map customer behaviour easily and perpetually and run the loyalty programs successfully. This will ensure to benefit not only the customer but also the brands themselves while successfully running the loyalty shops

A large percentage of shopping journeys begin on mobile. However, the experiences on mobile continue to lag behind. It’s crucial for the brands to design the shopping experiences for mobile 1st and that includes building some programs and experiences for mobile specifically. At a minimum, the brands should make it very easy to offer exclusive product launches to their loyal customers first along with clear delivery promises and personalized shipping promotions.

Mobile is very powerful device which has exploded exponentially in the last decade, almost everyone today holds a smartphone with them. Loyalty is not just about issuing points, cash back and getting the customers to come back for repeat purchases. Let’s just take case of recent ad from Coke Cola “Worlds First Drinkable Ad” which goes beyond the usual cluttered ads and rewards the user who views their ad with a FREE Coke, this creates a personal euphoria for the user and creates engagement opportunity whilst they share with their friends on social. These type of engagements create unwavering loyalty among its customers

The Variety Pack: There's no one-size-fits-all here. You've got points-based programs that are like collecting stickers for prizes when you were a kid. Then there's cash-back, which is like getting a pat on the back in cash form for shopping. Subscription-based programs are like those exclusive clubs where you pay a fee for VIP treatment. And don't forget referral programs - like telling a friend about a cool secret spot and getting a reward for it.

Some examples would include: - early access to new product launches - exclusive promotions - exclusive delivery options for fast and free delivery - access to extended return windows

The Cool Features: These programs are loaded with cool features. You've got apps that are as easy to use as your favorite game. Notifications that pop up like texts from a friend. And QR codes and NFC - think of them as high-tech secret handshakes that validate purchases or actions.

Best example in the world for loyalty program is Amazon prime. Others are work in progress but Nike, target, Nordstrom have started off well. However, these programs aren’t channel specific and not they should be. The brands should aim to offer the loyalty programs that have same benefits across the channels.

First foremost, how to define the loyalty for your users in your business context. It can be proxied by the length of customer lifetime, the $ amount they hit, the # of orders or even the obsession level they are with the App. What’s the type of customer segment you are uplifting? That determines the main criteria of loyalty members. I.e, if business goal is to drive order growth, and in Alibaba ecommerce we mainly believe customers hitting 5 orders aren’t likely to leave in short term, hence we can cut through the tier by 5 orders per timeframe and use coin-back or cash-back program to drive returning purchases.

It's a great practice to apply gamefication, where the customer not only gets an incentive but also an emotional satisfaction of progression and achievement. A great example is Duolingo.

Nailing the Best Practices: It's like throwing a party. You need to know who's coming (understanding your customers), set the right vibe (clear goals), and keep the snacks coming (constantly testing and optimizing).

Mobile loyalty does not always have to be a true “loyalty program.” It can also be a channel like a mobile app, where by interacting with the customer where their eyes are (their device), and giving them an experience they cannot get anywhere else, a brand can curate a VIP experience for their most loyal customer cohort…. And draw them even closer.

Real World Examples: Take Starbucks. They've got this points system where every coffee gets you closer to a freebie. It's like a coffee treasure hunt. Sephora and Uber? They're nailing it too with exclusive perks and cash-back rewards.

App Installation Challenge in E-Commerce ???? This is particularly true in sectors like FMCG, where frequent transactions make app installation more appealing to users. However, convincing customers to install an app can be impractical for businesses with lower purchase frequencies. ?? Understand User Behavior: Recognize the transaction frequency of your customer base. ?? Alternative to App Installation: Consider other options for customers with infrequent purchases. Apple & Google Wallet: Utilize built-in features to issue loyalty cards, offering a convenient alternative for users. This approach offers a solution that aligns with customer habits and preferences, providing a practical workaround to the app installation barrier.

The beauty of a mobile loyalty program is that, with the right data analytics and customisation n=1. Every customer is unique and can be targeted differently, so traditional models of segmentation and slice-and-dice don’t have to necessarily hold and may not be useful either.

The bottom line? Mobile loyalty programs are like having a secret conversation with your customers - one where they feel heard, valued, and eager to come back. It's about making that connection that's both fun and rewarding. So, dive into it, keep it fresh, and watch your customers turn into loyal fans. ???????

Mobile loyalty programs can be potent tools for fostering repeat purchases. Here’s how you can leverage them effectively: 1. Personalized Rewards: Tailor rewards based on individual customer preferences and purchasing behaviors. 2. Tiered Programs: Implement tiered programs where customers can unlock higher levels with increased benefits as they make more purchases. 3. Social Integration: Enable social sharing within the app to allow users to share their loyalty program achievements with their networks, potentially attracting new customers. 4. Simplicity and Clarity: Ensure that the loyalty program’s rules, benefits, and redemption processes are easy to understand and navigate.