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How can you use mobile ads to build your social selling brand on Instagram?

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Instagram is one of the most popular and effective platforms for social selling, as it allows you to showcase your products, connect with your audience, and drive traffic to your website. But how can you use mobile ads to boost your social selling brand on Instagram and reach more potential customers? In this article, we will share some mobile ad best practices and tips that can help you create engaging and relevant ads that align with your social selling goals.

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Xavi Balague

Linkedin InStruct - Open your network and your network will open for you, make things happen! Specialist in Digital…

1 Choose the right ad format

Instagram offers different types of mobile ads, such as stories, feed, explore, reels, and IGTV. Each one has its own advantages and limitations, so you need to choose the one that suits your product, message, and audience. For example, stories ads are ideal for creating urgency, feed ads are great for showcasing multiple products, explore ads are useful for reaching new audiences, reels ads are good for showing creativity, and IGTV ads are perfect for longer videos.

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Xavi Balague

Linkedin InStruct - Open your network and your network will open for you, make things happen! Specialist in Digital Marketing and B2B Business Development, Expert in Linkedin Social Selling and Coach
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Choosing the right Instagram ad format is crucial for maximizing your brand's impact. Options include stories, feed posts, explore, reels, and IGTV. Story ads create urgency, feed ads display multiple products, explore ads expand reach, reel ads showcase creativity, and IGTV is ideal for in-depth content. Choosing the right format based on your audience and goals can significantly increase ROI and establish a strong presence on Instagram.se your ROI and establish a strong presence on Instagram.

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2 Define your target audience

One of the benefits of mobile ads on Instagram is that you can use the same targeting options as Facebook, which means you can narrow down your audience based on their demographics, interests, behaviors, and location. You can also create custom audiences from your existing customers or website visitors, or lookalike audiences from people who are similar to your ideal customers. By defining your target audience, you can ensure that your ads are relevant and appealing to them.

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Xavi Balague

Linkedin InStruct - Open your network and your network will open for you, make things happen! Specialist in Digital Marketing and B2B Business Development, Expert in Linkedin Social Selling and Coach
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Defining your target audience on Instagram is crucial, ensuring your ads are precise and relevant. Leveraging advanced targeting options like Facebook's allows focus on demographics, interests, behaviors, and location. Beyond this, you can amplify effectiveness using custom audiences from your current customers, website visitors, or lookalike audiences mirroring your ideal customers' traits. This specificity improves your ads' relevance and optimizes your investment, ensuring your message engages those most likely to value your brand and offerings.

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3 Craft a clear and compelling message

Your mobile ad should have a clear and compelling message that tells your audience what you are offering, why they should care, and what they should do next. You should use simple and concise language, avoid jargon and technical terms, and include a strong call to action. You should also use high-quality images or videos that showcase your product features and benefits, and match your brand style and tone.

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Xavi Balague

Linkedin InStruct - Open your network and your network will open for you, make things happen! Specialist in Digital Marketing and B2B Business Development, Expert in Linkedin Social Selling and Coach
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It is essential to your audience and what steps they should take next. Using simple, concise language and avoiding confusing jargon or technical terms is critical. Including a clear and persuasive call to action guides users toward the next step, increasing the likelihood of conversion. Additionally, employing high-quality images or videos captures attention and highlights your product's features and benefits, reinforcing your brand's perception. Ensuring these visual elements match your brand's style and tone is crucial for maintaining consistency, building trust, and enhancing audience identification with your offering.

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4 Test and optimize your ads

To get the best results from your mobile ads, you need to test and optimize them regularly. You can use the Instagram Insights tool to measure your ad performance and see how your audience is responding to them. You can also use the Facebook Ads Manager to run split tests and compare different versions of your ads based on different variables, such as ad format, audience, message, image, or video. By testing and optimizing your ads, you can improve your ad quality and relevance, and increase your conversions and sales.

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5 Engage with your audience

Mobile ads are not only a way to promote your products, but also a way to build relationships with your audience. You should engage with your audience by responding to their comments, questions, or feedback on your ads, and by encouraging them to follow you, visit your website, or sign up for your newsletter. You should also monitor your ad performance and adjust your budget, frequency, and duration accordingly. By engaging with your audience, you can increase your brand awareness, trust, and loyalty.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use mobile ads to build your social selling brand on Instagram?

1

2

3

4

5

6

1 Choose the right ad format

2 Define your target audience

3 Craft a clear and compelling message

4 Test and optimize your ads

5 Engage with your audience

6 Here’s what else to consider

Social Selling

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How can you use mobile ads to build your social selling brand on Instagram?

1

2

3

4

5

6

1 Choose the right ad format

2 Define your target audience

3 Craft a clear and compelling message

4 Test and optimize your ads

5 Engage with your audience

6 Here’s what else to consider

Social Selling

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