登录查看更多内容

How can you use micro-moments to create a successful content marketing campaign?

由人工智能和领英社区提供技术支持

Content marketing is a powerful way to attract and engage your potential customers, but how do you make sure your content is relevant, timely and useful for them? One way is to use micro-moments, which are the moments when people turn to their devices to find answers, solutions or inspiration. In this article, you will learn what micro-moments are, how to identify them, and how to create content that meets your audience's needs and expectations in those moments.

此文章中的业界达人

由社区从 5 条内容中精选。了解更多

Renato Donizeti da Silva - CRC Ativo - Contador / Especialista Contábil / Controladoria / Gerente

Contador | Accountant | Controladoria |Controllership | Surpervisor | Coordenador | Gerente Contábil | Contabilista |…
Andréia N.

Especialista em administra??o de compras
Gaurav Pandey

Marketing & PR Advisor, Speaker | D2C | Small Business | SaaS

1 What are micro-moments?

Micro-moments are the split-second opportunities when people use their smartphones, tablets or laptops to search for information, products, services or ideas. They are driven by specific intents, such as wanting to know, do, buy or learn something. For example, someone might search for "how to fix a leaky faucet" or "best pizza near me" or "online yoga classes" in a micro-moment. These moments are critical for your content marketing, because they are when people are most open to influence, discovery and action.

添加您的观点

Andréia N.

Especialista em administra??o de compras
举报内容
Eu n?o sou da área de marketing mais eu uso muito sátiras usando como ter um engajamento usando tudo que postam produtos bem antigos pra atrair aten??o do referente ao assunto citado Quando quis atrair o público usando uma sátira que sabia que ia ser bem sucedida eu me inspirei numa grife muito famosa onde usou um sapato bem Velho que no primeiro momento chocou e qual foi estratégia da grife sapato foi pra atrair seu público e deu super certo. Viralizou. Mas n?o sou da área de marketing mas no meu Twitter X estou aprendendo cada vez mais que propaganda e marketing é a alma do negócio

已翻译

赞
Renato Donizeti da Silva - CRC Ativo - Contador / Especialista Contábil / Controladoria / Gerente

Contador | Accountant | Controladoria |Controllership | Surpervisor | Coordenador | Gerente Contábil | Contabilista | Finan?as | Especialista | Administra??o Contabilidade Fiscal Tributario | Gest?o Contábil l FP&A
举报内容
Micromomentos s?o breves instantes nos quais as pessoas recorrem a dispositivos móveis para buscar informa??es, realizar a??es específicas ou tomar decis?es. Esses momentos, impulsionados por inten??es precisas, como aprender, fazer, comprar ou descobrir, s?o cruciais no marketing de conteúdo, pois representam oportunidades valiosas para influenciar e engajar o público enquanto est?o receptivos a novas informa??es ou experiências. Exemplos incluem pesquisas rápidas sobre consertos, restaurantes próximos ou servi?os online.

已翻译

赞

2 How to identify micro-moments?

To use micro-moments effectively, you need to understand your target audience's behavior, needs and preferences. You can use tools such as Google Trends, Google Analytics, social media insights and keyword research to find out what topics, questions and keywords your audience is searching for, when and where they are searching, and what devices they are using. You can also use surveys, interviews, reviews and feedback to get more insights into your audience's pain points, goals and motivations. By analyzing this data, you can map out the different micro-moments that your audience experiences along their customer journey, and identify the gaps and opportunities for your content.

添加您的观点

Renato Donizeti da Silva - CRC Ativo - Contador / Especialista Contábil / Controladoria / Gerente

Contador | Accountant | Controladoria |Controllership | Surpervisor | Coordenador | Gerente Contábil | Contabilista | Finan?as | Especialista | Administra??o Contabilidade Fiscal Tributario | Gest?o Contábil l FP&A
举报内容
Para identificar micromomentos de forma eficaz, utilize ferramentas como Google Trends, Google Analytics e análises de mídia social para compreender as pesquisas e intera??es online do seu público. Explore palavras-chave relevantes e analise dados demográficos e de dispositivos. Além disso, envolva-se com seu público por meio de pesquisas, entrevistas e feedback para compreender suas necessidades e motiva??es. Mapeie a jornada do cliente, identificando os pontos problemáticos e as metas. Essa análise profunda permitirá que você antecipe e atenda às demandas do seu público durante os micromomentos, otimizando sua estratégia de conteúdo.

已翻译

赞

3 How to create content for micro-moments?

Once you have identified the micro-moments that matter for your audience, you need to create content that matches their intent and context. Your content should be relevant, useful, and engaging, providing clear value and solutions. Additionally, it's important to optimize your content for mobile devices as most micro-moments occur on the go. To create effective content for micro-moments, use headlines, subheadings, bullet points, and images to make it easy to scan and digest. Incorporate keywords, phrases, and questions that your audience is using in their searches into titles, meta descriptions, and URLs. Additionally, utilize videos, infographics, podcasts, and interactive elements to capture your audience's attention and interest. Include calls to action, links, and buttons to guide your audience to the next step. Finally, use social media, email, blogs, or other channels to distribute your content and reach your audience in the right moments.

添加您的观点

Renato Donizeti da Silva - CRC Ativo - Contador / Especialista Contábil / Controladoria / Gerente

Contador | Accountant | Controladoria |Controllership | Surpervisor | Coordenador | Gerente Contábil | Contabilista | Finan?as | Especialista | Administra??o Contabilidade Fiscal Tributario | Gest?o Contábil l FP&A
举报内容
Para criar conteúdo eficaz para micromomentos, comece compreendendo a inten??o do seu público. Torne o conteúdo relevante, útil e envolvente, oferecendo solu??es claras. Otimize para dispositivos móveis, priorizando a facilidade de digitaliza??o. Incorpore palavras-chave em títulos, meta descri??es e URLs, alinhando-se às consultas do seu público. Utilize formatos variados, como vídeos, infográficos e podcasts, para atrair a aten??o. Inclua chamadas para a??o e links para guiar a próxima etapa. Distribua o conteúdo por meio de mídias sociais, e-mail ou blogs para alcan?ar seu público nos momentos relevantes. Essa abordagem adaptativa maximiza a eficácia do seu conteúdo durante os micromomentos.

已翻译

赞

4 How to measure the impact of micro-moments?

To evaluate the success of your content marketing campaign based on micro-moments, you need to track and measure the key metrics reflecting your audience's behavior and actions. Impressions, clicks, and views can indicate how many people saw, clicked, and watched your content. Engagement, shares, and comments can show how much people interacted with, shared, and commented on your content. Conversions, leads, and sales can demonstrate how many people took desired actions after consuming your content. Additionally, customer satisfaction, loyalty, and retention can illustrate how happy, loyal, and repeat customers you have generated from your content in the micro-moments. By analyzing these metrics, you can determine which content is working well, what needs improvement, and what is missing or irrelevant for your audience in the micro-moments.

添加您的观点

5 How to improve your content marketing for micro-moments?

Content marketing for micro-moments is not a one-time project, but an ongoing process that requires constant testing, learning and adapting. You should always monitor your audience's behavior, feedback and trends, and update your content accordingly. You should also experiment with different formats, channels and strategies, and see what works best for your audience and your goals. You should also leverage the power of user-generated content, such as reviews, testimonials and social media posts, to enhance your credibility, trust and social proof in the micro-moments.

Micro-moments are the new battleground for content marketing, and you need to be ready to win them. By using micro-moments to create a successful content marketing campaign, you can reach your audience in the moments that matter, and deliver value, solutions and experiences that make them choose you over your competitors.

添加您的观点

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Gaurav Pandey

Marketing & PR Advisor, Speaker | D2C | Small Business | SaaS
举报内容
I'll simplify it for small business owners. Micro moments means tapping micro intents that a customer goes from during their research and product discovery phase. So Instead of thinking "Customer research for shoes", think micro intents like "Ankle problem comfort shoes", "Best shoes to avoid shin splints", "Will basket ball shoes work for vollyball too?" these are micro question that people search regularly, especially with voice searches these days. Now generating apiece of content, large of small, in different serving formats (image, video, blog, twitter post) etc. contributes to solve this particular concern of client, and give you an opportunity to build a rapport with customers that your brand attend to such micro concerns.

已翻译

赞

Small Business

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you use micro-moments to create a successful content marketing campaign?

1

2

3

4

5

6

1 What are micro-moments?

2 How to identify micro-moments?

3 How to create content for micro-moments?

4 How to measure the impact of micro-moments?

5 How to improve your content marketing for micro-moments?

6 Here’s what else to consider

Small Business

给文章评分

感谢您的反馈

更多Small Business相关文章

更多相关阅读内容

How can you use micro-moments to create a successful content marketing campaign?

1

2

3

4

5

6

1 What are micro-moments?

2 How to identify micro-moments?

3 How to create content for micro-moments?

4 How to measure the impact of micro-moments?

5 How to improve your content marketing for micro-moments?

6 Here’s what else to consider

Small Business

给文章评分

感谢您的反馈

查看其他技能