How can you use metrics to demonstrate the impact of your content writing in your portfolio?

1 Choose relevant metrics

Not all metrics are created equal. Depending on your content writing goals, you need to choose metrics that align with your objectives and show the value of your work. For example, if your goal is to generate leads, you might use metrics such as conversion rate, click-through rate, or email sign-ups. If your goal is to increase brand awareness, you might use metrics such as social media shares, comments, or mentions. If your goal is to improve SEO, you might use metrics such as organic traffic, bounce rate, or keyword ranking.

2 Collect and analyze data

Once you have chosen your metrics, you need to collect and analyze data from various sources. You can use tools such as Google Analytics, Google Search Console, or social media analytics to track and measure your metrics. You can also use tools such as SEMrush, Moz, or Ahrefs to check your SEO performance and compare it with your competitors. You should collect data for a specific period of time, such as a month, a quarter, or a year, and compare it with the previous period or a baseline.

4 Tailor your portfolio and resume

Finally, you need to tailor your portfolio and resume to the specific audience and opportunity you are applying for. You should research the company, the industry, and the role you are interested in and find out what their goals, challenges, and needs are. You should then highlight the metrics that are most relevant and important to them and show how your content writing can help them achieve their goals, overcome their challenges, and meet their needs. You should also use keywords and phrases that match their language and expectations.

5 Update your portfolio and resume

Metrics are not static. They change over time and reflect the current performance and impact of your content writing. Therefore, you should update your portfolio and resume regularly and keep track of your metrics. You should also review your portfolio and resume periodically and remove any outdated or irrelevant metrics. By updating your portfolio and resume, you can show your potential clients or employers that you are up to date with the latest trends and best practices in content writing and that you can deliver consistent and measurable results.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?