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How can you use message framing to build team relationships in a regulated industry?

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If you work in a regulated industry, such as finance, health, or energy, you know how challenging it can be to communicate effectively with your team. You have to comply with strict rules, avoid risks, and deal with complex information. How can you use message framing to build team relationships in a regulated industry? Message framing is a technique that helps you shape how your audience perceives and responds to your message. It involves choosing the best words, tone, and context to achieve your goals. In this article, you will learn how to use message framing to create positive, clear, and persuasive messages that foster trust, collaboration, and engagement among your team members.

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Prabhakar V

Digital Transformation Leader | Driving Strategic Initiatives & AI Solutions | Thought Leader in Tech Innovation
Christof Schmid

Zukunft JETZT! Moderne Kommunikation II Redner I Berater I Leiter CommTech Academy

1 Identify your purpose and audience

Before you craft your message, you need to know why you are communicating and who you are communicating with. What is the main goal of your message? Is it to inform, persuade, motivate, or request something? Who are your team members and what are their needs, expectations, and preferences? How do they relate to the topic and the situation? By answering these questions, you can tailor your message framing to suit your purpose and audience.

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Prabhakar V

Digital Transformation Leader | Driving Strategic Initiatives & AI Solutions | Thought Leader in Tech Innovation
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Team should understand the necessity & the benefit for necessary alignment. Highlight how each team member's actions contribute to the overall compliance efforts and emphasize the importance of accountability in achieving regulatory objectives. Allow open lines of communication to address any concerns. Setting up a inhouse online community can keep the team updated with the latest statutory and regulatory requirements. Reward compliance efforts Frame messages to bring a sense of team identity and cohesion around the shared goal of compliance. Emphasize that compliance is a team effort and that every team member plays a vital role in achieving and maintaining regulatory compliance.

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Doris Steinscherer

Wir machen Unternehmen fit für die neue Arbeitswelt. | New Work & Feelgood Management Akademie | Zertifizierte Weiterbildungen | Top 30 HR-Influencer | Autorin | Speaker
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Indem du deine Botschaften so gestaltest, dass sie den Fokus auf die Vorteile legen, die die Einhaltung von Vorschriften mit sich bringt, anstatt auf die negativen Konsequenzen der Nichteinhaltung, kannst du eine motivierendere und positivere Arbeitsumgebung schaffen. Zum Beispiel k?nntest du hervorheben, wie die Befolgung bestimmter Regeln nicht nur die Einhaltung sicherstellt, sondern auch zur Verbesserung der Teamarbeit und zur Steigerung der Effizienz beitr?gt. Durch die Betonung positiver Aspekte und das Aufzeigen konkreter Beispiele, wie Regeln das Team und die Arbeit unterstützen, kannst du ein st?rkeres Gefühl der Zusammengeh?rigkeit und des gemeinsamen Ziels innerhalb deines Teams f?rdern.

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Mariam Akiror

Policy, Advocacy, Strategic Communications & Partnerships Specialist
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Knowing the Purpose for your Message and its Audience shall definitely inform the manner in which the varies Messages shall be framed. Also being keen to know how your purpose aligns with what is trending at national, Regional, continental and global levels is important because being deliberate in aligning your message with global emerging concerns can draw the attention of the different audience. Is it an Innovation you want to promote or an Advocacy Campaign relating to a global challenge. It really has to be very relevant, affecting many people. The message framing has to be natural, simple and backed with authentic evidence and should have some Solutions and Recommendations.

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2 Choose a positive or negative frame

One of the key aspects of message framing is whether you use a positive or negative frame. A positive frame emphasizes the benefits or opportunities of a certain action or outcome, while a negative frame highlights the costs or risks of not taking that action or outcome. For example, if you want to encourage your team to adopt a new software, you can use a positive frame and say: "By using this software, you will save time, improve accuracy, and increase productivity." Or, you can use a negative frame and say: "If you don't use this software, you will waste time, make errors, and reduce productivity." Depending on your goal and audience, you can choose the frame that is more likely to elicit the desired response.

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Diana Myers
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There are pros and cons to using either a positive frame or a negative frame. It depends on your brand identity and your industry. The benefit of using a negative frame is it can help 'scare people into action'. For example, the Surfrider campaign "What Goes Into The Ocean Goes Into You" can be seen as a negative frame - and effective. Want to consume plastic? Neither do we. Join here to help reduce ocean plastic pollution (or something like that). An example of a positive frame message would be the World Wildlife Day Campaign, "Life Below Water: For People and Planet". This positive frame shows the benefits of supporting ocean conservation. This is arguably more effective than the doomsday approach for conservation brands.

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3 Use clear and simple language

Another important element of message framing is the language you use. In a regulated industry, you may have to deal with technical terms, jargon, and acronyms that can confuse or alienate your team. To avoid this, you should use clear and simple language that your team can understand and relate to. Explain any unfamiliar terms, avoid ambiguity, and use examples or analogies to illustrate your points. By using clear and simple language, you can make your message more accessible, credible, and memorable.

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4 Add emotion and stories

Message framing is not only about logic and facts, but also about emotion and stories. Emotion can help you connect with your team on a personal level, while stories can help you illustrate your message in a vivid and engaging way. For example, if you want to motivate your team to comply with a new regulation, you can use emotion and stories to show them how the regulation affects them and others, how it aligns with their values and goals, and how it contributes to a larger vision or mission. By adding emotion and stories, you can make your message more compelling and meaningful.

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5 Seek feedback and adjust

Finally, message framing is not a one-time activity, but a continuous process. You should always seek feedback from your team and evaluate the effectiveness of your message framing. How did your team react to your message? Did they understand, agree, and act on it? What did they like or dislike about it? How can you improve your message framing in the future? By seeking feedback and adjusting your message framing, you can learn from your experience and enhance your communication skills.

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Christof Schmid

Zukunft JETZT! Moderne Kommunikation II Redner I Berater I Leiter CommTech Academy
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Nach dem erfolgreichen Start einer internen Kommunikation mit den richtigen Framing, ist es extrem wichtig das Sentiment im Team wahrzunehmen. Wie kam das Messaging an? Wovon sollte es mehr geben? Was führte zu negativem Feedback. Dies sollte unbedingt fortlaufend festgehalten werden. In der Arbeit mit meinen Kunden erlebe ich immer wieder, wie gro? die Scheu vor Transparenz und Nachbesserung der Kommunikation ist. Die Erfahrung zeigt allerdings, dass das Team eine sinnvolle Korrektur der Ma?nahmen aufgrund des Feedbacks, sehr wertsch?tzt und positiv wahrnimmt. Mein Tipp: Keine Angst vor Korrektur und Transparenz!

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use message framing to build team relationships in a regulated industry?

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6

1 Identify your purpose and audience

2 Choose a positive or negative frame

3 Use clear and simple language

4 Add emotion and stories

5 Seek feedback and adjust

6 Here’s what else to consider

Strategic Communications

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How can you use message framing to build team relationships in a regulated industry?

1

2

3

4

5

6

1 Identify your purpose and audience

2 Choose a positive or negative frame

3 Use clear and simple language

4 Add emotion and stories

5 Seek feedback and adjust

6 Here’s what else to consider

Strategic Communications

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