How can you use media monitoring to identify potential issues early?
Media monitoring is the process of tracking and analyzing mentions of your brand, industry, competitors, or topics of interest across various media channels, such as news, social media, blogs, podcasts, or forums. It can help you gain valuable insights into your audience, market, reputation, and performance, as well as identify potential issues early and respond accordingly. In this article, you will learn how to use media monitoring to spot and prevent crises, manage negative feedback, and improve your public relations strategy.
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Oakley HartneyCommunications and PR Strategist | Enhancing Brand Image | Issues Management | PR | Content Strategy
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Víctor Gil RodríguezResponsable de Relaciones con los medios en Consejo General de Colegios Farmacéuticos
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Praveen SinghPR minus fluff | Founder - StrategyVerse Consulting | Helping startups gain organic publicity faster