How can you use marketing automation to keep your customers coming back?

3 Deliver value-added content

The third step is to deliver value-added content to your customers that educates, entertains, or inspires them. This can include newsletters, blogs, podcasts, videos, webinars, ebooks, case studies, white papers, or infographics. You can use marketing automation to segment your content based on your customers' interests, needs, and challenges, and send it to them at the right frequency and time. The goal is to provide useful and relevant information that helps your customers solve their problems, achieve their goals, or improve their situation.

4 Create loyalty programs

The fourth step is to create loyalty programs that reward your customers for their repeat purchases, referrals, or advocacy. This can include points, discounts, coupons, freebies, upgrades, or access to exclusive content, events, or communities. You can use marketing automation to track your customers' loyalty activities, send them reminders, notifications, or invitations, and redeem their rewards automatically. The goal is to incentivize your customers to buy more, refer more, and advocate more for your brand.

5 Monitor and optimize your performance

The fifth step is to monitor and optimize your marketing automation performance based on your customer retention metrics, such as churn rate, retention rate, customer lifetime value, customer satisfaction, and net promoter score. You can use marketing automation to collect and analyze data from your customer interactions, feedback, and behavior, and identify the strengths and weaknesses of your campaigns, messages, and offers. The goal is to test and improve your marketing automation strategies and tactics based on what works and what doesn't for your customers.

6 Engage with your customers

The sixth step is to engage with your customers on a regular basis and build a strong relationship with them. This can include responding to their questions, comments, or complaints, soliciting their feedback or suggestions, asking for their testimonials or reviews, or inviting them to join your social media, online forums, or events. You can use marketing automation to facilitate and automate some of these interactions, but you should also use human touch and personalization to show your genuine interest and care for your customers. The goal is to create a loyal and engaged customer base that trusts and loves your brand.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?