How can you use market segmentation to target international customers?
If you are involved in import/export operations, you know that finding and reaching international customers can be challenging. You need to understand the different needs, preferences, and behaviors of potential buyers in different countries and regions. That's where market segmentation comes in. Market segmentation is the process of dividing a large and diverse market into smaller and more homogeneous groups based on certain criteria, such as geographic, demographic, psychographic, or behavioral factors. By using market segmentation, you can tailor your marketing and sales strategies to target the most suitable and profitable segments for your products or services. In this article, we will explain how you can use market segmentation to target international customers and what benefits it can bring to your import/export business.