How can you use likability and similarity to build rapport with customers?
Building rapport with customers is essential for successful business development. Rapport is the feeling of trust, connection, and mutual understanding that makes communication and collaboration easier and more effective. One of the ways to build rapport is to use likability and similarity, two psychological principles that influence how people perceive and relate to others. In this article, you will learn how to apply these principles to improve your customer relationships and increase your sales opportunities.
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Compliment sincerely:Genuine compliments on achievements create a favorable impression. This builds trust and makes customers more likely to engage positively with you.### *Find common ground:Discover shared interests or goals to foster a sense of familiarity. Mirroring communication styles further strengthens this connection, making interactions smoother and more productive.