How can you use internal linking to improve your copywriting SEO?

1 Choose your anchor text wisely

The anchor text is the clickable text that links to another page or post. It should be descriptive, relevant, and natural, not just a generic phrase like "click here" or "read more". The anchor text should also match the topic and keywords of the destination page, so that your visitors and search engines can understand the context and relevance of the link. Avoid over-optimizing your anchor text with exact-match keywords, as this can look spammy and harm your SEO.

3 Link to related content

One of the main goals of internal linking is to provide a better user experience for your visitors. You want to keep them engaged, interested, and satisfied with your content, so that they stay longer on your website and take action. To do this, you need to link to related content that adds value, depth, or context to your main topic. For example, if you are writing about how to write a sales letter, you can link to other posts that cover copywriting tips, sales letter examples, or copywriting tools. This way, you can provide more information, answer possible questions, and solve potential problems for your visitors.

4 Use a logical structure

Internal linking is not just about randomly throwing links around your website. You need to have a clear and logical structure that organizes your content into categories, subcategories, and topics. This will help you create a hierarchy of content that makes sense for your visitors and search engines, and also helps you identify gaps and opportunities for new content. A good way to create a logical structure is to use a silo architecture, where you group your content into thematic silos that link to each other internally, but not to other silos. For example, if you have a website about digital marketing, you can have silos for SEO, social media, email marketing, and so on.

5 Use breadcrumbs and navigation menus

Breadcrumbs and navigation menus are another way to improve your internal linking and user experience. Breadcrumbs are the links that show the path of the current page or post, usually at the top or bottom of the page. They help your visitors and search engines understand the structure and context of your website, and also allow them to easily navigate back to previous pages. Navigation menus are the links that appear in the header, footer, or sidebar of your website, and provide quick access to your main pages and categories. They help your visitors and search engines find your most important and relevant content, and also improve your website's usability and design.

6 Audit and update your internal links regularly

Internal linking is not a one-time task. You need to audit and update your internal links regularly, as your website grows and changes. You may create new content, update old content, delete content, or change your website's structure. These actions can affect your internal links, and cause issues such as broken links, orphan pages, or duplicate content. To avoid these problems, you need to check your internal links periodically, and fix any errors or inconsistencies. You can use tools such as Google Search Console, Screaming Frog, or Ahrefs to audit your internal links and identify any issues or opportunities for improvement.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?