How can you use Instagram influencer polls to generate leads?

1 What are influencer polls?

Influencer polls are a type of interactive sticker that you can add to your Instagram stories. They let you create a simple question with two options for your viewers to choose from. You can see the results in real-time and access the list of users who voted for each option. Influencer polls are a great way to engage your audience, get insights into their preferences and pain points, and identify potential leads for your business.

3 What types of questions to ask in your polls?

If you want to use influencer polls effectively, make sure you ask questions that are relevant, engaging, and beneficial for both you and your audience. Avoid generic, dull, or overly sales-focused questions. Instead, be specific, enjoyable, or educational. Examples of effective questions include testing your audience's knowledge or challenging their assumptions; gathering feedback or opinions on your products, services, or industry trends; intriguing your audience with your offers or solutions; segmenting your audience by their needs, goals, or challenges; and encouraging action or commitment from them.

4 How to follow up with your leads?

After you run your influencer polls, you need to follow up with your leads and nurture them until they are ready to buy from you. You can use the list of users who voted for each option to segment your leads based on their responses. You can then send them personalized messages, emails, or direct them to your landing pages or opt-in forms. You can also use retargeting ads or remarketing campaigns to stay in touch with your leads and remind them of your value proposition. The goal is to build trust, rapport, and credibility with your leads and move them along the sales funnel.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?