How can you use Instagram Highlights to showcase your brand's values?

1 Why use Instagram Highlights?

Instagram Highlights can be a powerful tool to bolster your brand awareness, loyalty, and trust among your followers and potential customers. By using Highlights, you can highlight your best content and showcase your expertise and authority in your niche. You can also use them to share customer testimonials, reviews, and feedback to build social proof. Additionally, you can use Highlights to share behind-the-scenes stories about your team and culture to humanize your brand. Furthermore, you can educate your audience about your products or services and how they can benefit from them. Finally, you can create themed collections that match your brand's values, goals, and personality.

3 How to customize Instagram Highlights?

Customizing your Instagram Highlights is a great way to make them more attractive, consistent, and aligned with your brand's identity. You can start by selecting a cover image that accurately represents the theme of your Highlight. This can be a photo, video, sticker, or graphic, or you can create your own using apps like Canva or Photoshop. Additionally, choose a title that describes the content of your Highlight using keywords, emojis, or catchy phrases. You should also consider a theme that reflects your brand's values, personality, and message with the help of filters, stickers, text, or music to create an appropriate mood and tone for your Highlight.

4 How to optimize Instagram Highlights?

Optimizing your Instagram Highlights can help you boost your engagement, reach, and conversions. To do this, you should update them regularly with fresh and relevant content. Utilize analytics tools such as Insights or StoriesKit to determine which Stories perform best and add them to your Highlights. Additionally, promote them to your audience and invite them to view your Highlights and interact with them. You can use Stories, posts, captions, or DMs to do this. Furthermore, add calls to action to your Highlights and direct your audience to take action. Stickers, links, or swipe-ups can be used to ask followers to visit your website, sign up for your newsletter, shop your products, or contact you.

5 How to use Instagram Highlights for different purposes?

Depending on your brand's goals and objectives, you can use Instagram Highlights for various purposes. For instance, if your brand values social impact, you can share your social causes, campaigns, donations, or partnerships with nonprofits or influencers. If innovation is a priority, you can use Highlights to showcase product development, features, updates, or launches. Additionally, if customer satisfaction is a focus for your brand, you can use Highlights to display customer service, support, FAQs, or tips. Furthermore, if community is important to your brand values, you can share user-generated content, contests, giveaways, or shoutouts. Lastly, if fun is a value for your company, you can use Highlights to show humor, memes, quizzes, or challenges.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?