How can you use industry-specific language to create an effective value proposition for a niche market?
If you want to sell to a niche market, you need to speak their language. Using industry-specific terms and concepts can help you craft a value proposition that resonates with your target audience and sets you apart from the competition. But how can you use industry-specific language effectively without sounding jargon-heavy or confusing? Here are some tips to help you create an impactful value proposition for a niche market.