How can you use inclusive language in your PR communication?

1 Avoid biased or derogatory terms

Some words or phrases can be offensive, hurtful, or outdated, even if they are not intended to be. For example, avoid using terms that imply inferiority, such as "handicapped", "third world", or "low-skilled". Instead, use terms that emphasize dignity, such as "people with disabilities", "developing countries", or "essential workers". Also, avoid using terms that generalize or stereotype a group of people, such as "the elderly", "the homeless", or "the natives". Instead, use terms that acknowledge individuality and diversity, such as "older adults", "people experiencing homelessness", or "Indigenous people".

3 Respect people's names and pronouns

One of the simplest and most respectful ways to use inclusive language is to ask and use people's names and pronouns correctly. This shows that you care about their identity and preferences, and that you are willing to learn and adapt. For example, if you are not sure how to pronounce someone's name, ask them politely and practice until you get it right. If you are not sure what pronouns someone uses, ask them respectfully and use them consistently. If you make a mistake, apologize sincerely and correct yourself.

4 Use person-first or identity-first language

Depending on the context and the group of people you are addressing, you may need to use person-first or identity-first language. Person-first language puts the person before their characteristic or condition, emphasizing their humanity and agency. For example, "a person with autism" or "a person who uses a wheelchair". Identity-first language puts the characteristic or condition before the person, emphasizing their identity and pride. For example, "an autistic person" or "a wheelchair user". There is no universal rule on which one to use, so the best practice is to follow the preference of the people you are communicating with, or use the most widely accepted term in your field or industry.

5 Use positive and empowering language

Another way to use inclusive language is to use words and phrases that convey positive and empowering messages, rather than negative or limiting ones. For example, avoid using language that implies pity, charity, or victimhood, such as "suffering from", "struggling with", or "overcoming". Instead, use language that implies dignity, strength, or resilience, such as "living with", "coping with", or "thriving". Also, avoid using language that implies deficiency, weakness, or dependence, such as "lacking", "unable", or "needing". Instead, use language that implies ability, potential, or contribution, such as "having", "capable", or "offering".

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?