How can you use guest blogging to establish yourself as a business coaching authority?

2 Pitch valuable and unique topics

The next step is to craft a compelling pitch that showcases your value and uniqueness as a guest blogger. You want to propose topics that are relevant to the platform's audience, aligned with your expertise, and different from what they've already published. For example, if you're a business coach for entrepreneurs, you might pitch topics like how to overcome common challenges, how to scale your business, or how to balance work and life. Make sure your pitch is concise, clear, and personalized to the platform and the editor.

3 Write high-quality and engaging content

The third step is to deliver on your promise and write high-quality and engaging content that provides value to the platform's audience and showcases your authority as a business coach. You want to write content that is well-researched, well-structured, and well-written, using clear language, examples, and actionable tips. You also want to write content that is engaging, using stories, questions, and humor to capture the reader's attention and interest. And don't forget to proofread and edit your content before you submit it.

4 Include a strong and relevant bio

The fourth step is to include a strong and relevant bio at the end of your guest post that introduces yourself, your business, and your offer to the reader. You want to use your bio as an opportunity to highlight your credentials, your achievements, and your value proposition as a business coach. You also want to use your bio as a call to action to invite the reader to take the next step with you, whether it's visiting your website, signing up for your newsletter, or booking a discovery call. Make sure your bio is concise, clear, and compelling.

5 Promote and share your guest post

The fifth step is to promote and share your guest post on your own channels and platforms, such as your website, blog, social media, or email list. You want to leverage your existing audience and network to amplify the reach and impact of your guest post. You also want to show your appreciation and support to the platform that hosted you by tagging them, thanking them, and linking back to them. And don't forget to monitor and respond to the comments and feedback on your guest post, as this will help you build rapport and trust with the platform's audience.

6 Repeat and refine your guest blogging strategy

The sixth and final step is to repeat and refine your guest blogging strategy, as this will help you establish yourself as a business coaching authority over time. You want to continue to pitch and write guest posts for different platforms and audiences, as this will help you expand your reach, visibility, and reputation. You also want to measure and analyze the results of your guest posts, such as the traffic, leads, and conversions they generate, as this will help you optimize your topics, content, and bio. And don't forget to nurture and follow up with the leads and clients you acquire from your guest posts, as this will help you grow your business coaching brand.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?