How can you use Google Tag Manager to track conversions in digital media?

Google Tag Manager (GTM) gives the marketing team an effective way to measure and connect multiple data sources to measure traffic, engagement and revenue. It is essential so the team doesn't have to go to the web development team to get things like analytics and pixel tracking added. What it also does is if you go ways to create custom events to track custom behaviors. For example, if you want to track a highly engaged website visitor who visits several pages, scrolls more than 75% of a page, and take a couple actions you can define an audience like that to then market or re-market back to. To me, GTM has been essential for driving strong growth marketing results.

Whenever I explain GTM to the team, I usually say it's like a handy container that lets marketing managers easily add different tracking stuff to our website. Basically, it acts as a go-between for the website and tools like Google Ads, Meta Pixel, Google Analytics, HotJar, and more. If you would like to know more about Google Tag Manager then start with some basic things but also explore more about the data layer.

1.Create a GTM account and install the container on your website. 2. Determine the user actions you want to track as conversions (e.g., purchases, sign-ups). Create Tags: Set up tags in GTM for each type of conversion, like Google Analytics event tags. Define Triggers: Establish triggers in GTM to fire tags based on user actions that constitute a conversion. Configure Variables: Set up variables in GTM to capture conversion details, such as transaction amount. Test Setup: Use GTM preview mode to ensure tags and triggers are functioning correctly. Link to Analytics: Connect GTM to Google Analytics or other platforms to analyze conversion data. Review and Optimize: Regularly analyze the data to optimize digital media campaigns.

GTM é um recurso para gerenciamento e acionamento de eventos, além de permitir altera??es em nível de código, sem necessariamente precisar de conhecimento em desenvolvimento e programa??o. Para o marketing, permite maior efetividade no rastreamento de eventos e no envio de dados para plataformas de anúncios.

I've dealt with various conversion tracking scenarios. You've got your basic e-commerce sites where it's as straightforward as someone filling out a simple form. Then there are the more intricate websites with multiple forms, which usually requires coordination between developers and marketing managers. For most marketing managers, setting up basic conversion tracking should be a breeze. There are plenty of videos and tutorials available to guide you through the process. Here's a handy tip: If you're working with Google Analytics 4, remember that it's different from Universal Analytics (UA) and puts a heavy emphasis on events. So, before diving in, make sure you're clear on the data your data layer is sending.

Uma corre??o importante, você deve definir gatilhos, tags e variáveis, para ent?o ter um cenário de rastreamento mais completo, uma vez que você pode usar o GTM para capturar dados de origem de canais diferentes para ent?o enviar tudo para o Google Analytics e/ou Google data Studio. Em alguns tipos de tecnologia como wordpress, você n?o precisa de ajuda de um desenvolvedor para implantar o código do GTM na Head e Body do seu site/página. Uma vez aplicado você deve ter definido seus objetivos para uso antes de come?ar a configurar eventos, acionadores e variáveis.

Here is a basic tutorial: Access GTM Interface: 1. Navigate to Triggers: - In the left sidebar, click on "Triggers." 2. Create a New Trigger: - Click on the "New" button. 3. Choose Trigger Type: - Select a trigger type based on your criteria (e.g., Page View, Click, Form Submission). 4. Configure Trigger Conditions: - Set conditions for when the trigger should fire, such as specific pages or events. 5. Save and Apply. Remember to test your trigger to ensure it activates correctly. Once you know it works, submit and publish your changes.

A maior parte dos acionadores/gatilhos já existem, o que você precisa fazer é ativar todos. Vá até "Acionadores", ative os que acredita serem necessários. Minha recomenda??o para os de base s?o: - DOM Pronto - Carregamento de Página - Visualiza??o de página - Todos os de Cliques - Debug

Here is a short basic tutorial. 1. Access Tags Section: - On the left sidebar, click on "Tags." 2. Create a New Tag: - Click on the "New" button. 3. Choose Tag Type: - Select the type of tag you want to create (e.g., Google Analytics, Facebook Pixel). 4. Configure Tag Settings: - Fill in the required information for your selected tag type, such as the tracking ID or conversion ID. 5. Set Trigger: - Scroll down to the "Triggering" section. Choose a trigger for your tag, specifying when it should fire (e.g., on page load, form submission). 6. Save and Publish Remember to test your tag to ensure it's working correctly. If satisfied, publish your changes to start tracking on your website.

Antes de criar qualquer tag, defina o objetivo. Depois de definido o objetivo e criados os acionadores, clique em "Tags" > Criar, escolha o tipo de tag que deseja criar e depois escolha o acionador da tag.

To publish your container in Google Tag Manager, click "Submit" after making changes, add a version name and description, and then click "Publish" to apply the changes to your live website. Common mistakes are to publish it and then test it - please do the opposite and also forget to publish it. It will work in the live environment only when it is PUBLISHED.

Feitas todas as altera??es, basta clicar em publicar e pronto. A fim de manter a qualidade das suas tags, sempre tente descrever a vers?o/atualiza??o antes de publicar sem pensar, isso pode te ajudar a resolver problemas no futuro caso haja algum problema com as opera??es mais recentes feitas.