How can you use framing to your advantage in a quote negotiation?
Negotiating a quote with a potential customer can be challenging, especially if they have a lower budget or higher expectations than you can meet. However, you can use a powerful technique called framing to influence their perception of your offer and persuade them to agree with your terms. Framing is the way you present information, options, and benefits to shape the customer's decision-making process. In this article, you will learn how to use framing to your advantage in a quote negotiation and increase your chances of closing the deal.