How can you use font weight to emphasize key points on a slide?

Font weight matters in presentation because it can help to create contrast, hierarchy, and emphasis in the text. Font weight is how thick or thin text looks on the slide. Imagine you are giving a presentation about your company’s performance and goals to your clients. You want to make your presentation professional and persuasive, so you use different font weights to enhance your text. Here is how you can do it: Contrast: You can use a light font weight on a dark background or a heavy font weight on a light background to create contrast. Hierarchy: You use a larger and bolder font weight for the main points, a smaller sub-points, for the details. Emphasis: You can use a bold or heavy font weight to emphasize important words or phrases.

Here is a explanation of how to choose font weight- 1. Use a light font weight on a dark background or a heavy font weight on a light background to make your text more readable and attractive. For example, use a light font weight to write the product name on a dark background 2. Use a larger and bolder font weight to write the product’s value proposition, a smaller and normal font weight to write the product’s features, and an even smaller and lighter font weight to write the product’s benefits. 3. Use a bold or heavy font weight to write the product’s competitive advantage, or a light or thin font weight to write a testimonial from a happy customer

A real life story that shows how to apply font weight in professional corporate presentation is the story of Steve Jobs, the co-founder of Apple. He used different font weights to create contrast, hierarchy, and emphasis in his text. For example, in his famous 2007 presentation, where he unveiled the first iPhone, he used a heavy font weight to write the word “iPhone” on a white background, creating a strong contrast and a powerful impact. He also used a smaller and lighter font weight to write the words “Apple reinvents the phone”, creating a hierarchy and a subtle effect. He then used a bold font weight to write the words “This is a day I’ve been looking forward to for two and a half years”, creating an emphasis and a personal touch.

Font weight pitfalls are the common mistakes or problems that can arise when using font weight in professional corporate presentation. Choose appropriate font weight for your message and audience. Font weight can affect the readability, attractiveness, and mood of your text. Use font weight to create contrast, hierarchy, and emphasis. Font weight can help you to make your text more readable and attractive by creating contrast, hierarchy, and emphasis. Be consistent and compatible with your font weight choices. Consistency means using the same font weight for the same type of text throughout your presentation. You should use font weight that works well with your font choices, & avoid using font weight that clashes or conflicts with them.

You should test your font weight on the screen and device that you will use for your presentation, and adjust it accordingly. Check the screen size and resolution. Font weight can look different on different screen sizes and resolutions. For example, a light font weight can look too thin and faint on a large projector screen, while a heavy font weight can look too thick and dense on a small laptop screen. Check the background and contrast. Font weight can look different on different backgrounds and contrast levels. You should test your font weight on the text that you will use for your presentation, and make sure it conveys the right order of importance and the right tone of your message.