Feedback challenges and issues can arise from different expectations, preferences, or styles of feedback, or when difficulties or barriers are encountered in giving or receiving feedback. For example, feedback resistance can occur due to fear, insecurity, pride, or complacency. To address this, it is important to cultivate a feedback culture that promotes trust, respect, and learning. Additionally, providing feedback training and coaching to yourself and your vendors, and modeling feedback best practices can help. Feedback overload can occur when too much or too frequent feedback is received that is overwhelming or confusing. To avoid this, prioritize and filter feedback and focus on the most relevant and actionable information. Also, balance your feedback with other forms of communication and interaction with your vendors. When it comes to feedback conflict, communication and negotiation with your vendors is key. Seek a mutual understanding and agreement while respecting the diversity of your vendors. To prevent any bias or prejudice in the process, avoid making assumptions about the feedback you receive.