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How can you use evidence to support your argument in a business debate?

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Business debates are an essential part of many professional contexts, such as meetings, negotiations, presentations, and pitches. They allow you to exchange ideas, challenge assumptions, and persuade others to adopt your point of view. However, to be effective in a business debate, you need to support your argument with evidence. Evidence is any information that can help you prove or demonstrate your claim. It can be factual, logical, anecdotal, or emotional, depending on the type and purpose of your argument. In this article, you will learn how to use evidence to support your argument in a business debate, and what types of evidence to avoid or question.

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1 Choose relevant evidence

The first step to using evidence to support your argument is to choose evidence that is relevant to your topic, audience, and objective. Relevance means that your evidence directly relates to your main claim and helps you answer the question or problem at hand. For example, if you are debating whether to launch a new product, you should use evidence that shows the market demand, customer feedback, competitive advantage, and financial feasibility of the product. You should avoid using evidence that is irrelevant, such as personal opinions, outdated data, or unrelated facts.

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r M

Digital Trans
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In my opinion, choosing evidence that is relevant to our topic, audience, and objective is essential to support our augument by using evidence smoothly. For instance, if we are debating whether to launch a new product, we should use evidence such as the market demand, customer feedback.

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2 Use credible sources

The second step to using evidence to support your argument is to use credible sources. Credibility means that your evidence comes from reliable and trustworthy sources that have expertise, authority, and reputation in the field. For example, if you are debating whether to adopt a new technology, you should use evidence from reputable journals, reports, experts, or testimonials. You should avoid using evidence from dubious sources, such as biased media, unverified websites, or anonymous sources.

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r M

Digital Trans
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For me, using reliable sources is very significant to proceed our argument as evidence. For instance, if we are debating whether to adopt a new technology, we should use it from reputable publishment, reports and so on.

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3 Present clear and concise evidence

The third step to using evidence to support your argument is to present your evidence in a clear and concise way. Clarity means that your evidence is easy to understand and follow, and that you explain how it supports your claim. For example, if you are debating whether to hire more staff, you should use evidence that shows the current workload, productivity, turnover, and customer satisfaction levels. You should also explain how hiring more staff will improve these metrics and benefit the organization. Conciseness means that your evidence is brief and focused, and that you avoid unnecessary details, repetitions, or tangents.

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r M

Digital Trans
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For me, it is important to present our evidence ina a clear and concise way to help our argument. For instance, if we are debating wheher to here more staff, it is the best methods to use evidence such as current workload, productivity, turnover.

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4 Balance quantity and quality of evidence

The fourth step to using evidence to support your argument is to balance the quantity and quality of your evidence. Quantity means that you use enough evidence to back up your claim and address the counterarguments. Quality means that you use the most relevant, credible, and clear evidence to make your case. For example, if you are debating whether to expand into a new market, you should use evidence that covers the market size, potential customers, competitors, risks, and opportunities. You should also use the most recent, accurate, and convincing evidence to show why expanding into the new market is a good idea.

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5 Avoid or question weak evidence

The fifth step to using evidence to support your argument is to avoid or question weak evidence. Weak evidence is any evidence that is irrelevant, unreliable, unclear, or insufficient to support your claim or refute the opposing claim. For example, if you are debating whether to change a policy, you should avoid or question evidence that is based on hearsay, assumptions, fallacies, or emotions. You should also be aware of the common types of weak evidence, such as anecdotes, generalizations, correlations, or appeals to authority, and how to spot and challenge them.

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6 Evaluate your evidence

The sixth step to using evidence to support your argument is to evaluate your evidence. Evaluation means that you review your evidence and assess its strengths and weaknesses, as well as its impact and implications. For example, if you are debating whether to invest in a new project, you should evaluate your evidence and consider the pros and cons, the costs and benefits, the risks and rewards, and the alternatives and consequences of the project. You should also compare and contrast your evidence with the opposing evidence, and acknowledge any limitations or gaps in your evidence.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Karine D.

STRATEGIC ADVISOR: COMMUNICATION + EMPLOYEE EXPERIENCE + CITIZEN RELATIONS & HEAD OF COMMUNICATION MISSION FOR THE CITY’S CIVIL SECURITY | City of Sainte-Brigitte-de-Laval
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Selon mon expérience, des données et des faits concrets rendent les points plus solides et difficiles à réfuter : présenter des études, statistiques, preuves tangibles ou exemples réels et pas seulement juste des opinions. En ce qui concerne le feedback en situation de conflit, s'assurer de le faire de manière constructive et empathique et choisir les mots avec soin, en se concentrant sur les actions et non sur la personne. Le dialogue ouvert permet d'aider à la résolution du conflit, et ce sans blamer ou critiquer.

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How can you use evidence to support your argument in a business debate?

1

2

3

4

5

6

7

1 Choose relevant evidence

2 Use credible sources

3 Present clear and concise evidence

4 Balance quantity and quality of evidence

5 Avoid or question weak evidence

6 Evaluate your evidence

7 Here’s what else to consider

Business Communications

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How can you use evidence to support your argument in a business debate?

1

2

3

4

5

6

7

1 Choose relevant evidence

2 Use credible sources

3 Present clear and concise evidence

4 Balance quantity and quality of evidence

5 Avoid or question weak evidence

6 Evaluate your evidence

7 Here’s what else to consider

Business Communications

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