How can you use events to connect with clients and increase sales?

Based on my observations, targeting events with high attendee numbers and diverse speaker lineups can significantly expand your reach and brand awareness. If your budget permits, consider investing in a booth or stand at the most relevant events to maximize your exposure and engagement opportunities.

- Find events your clients like to attend - Go to conferences, trade shows, or online webinars that are aligned with your business.

- Set goals like meeting new clients or talking about your product. - Bring materials like flyers, demos, and business cards. - Know your product well to answer questions.

Just a quick tip. If you run out of business cards, you can tap phones to share contact info. Or take a pic of your business card before event and, if you run out, you can text it.

Adding to Heather's valuable insights, here are some additional strategies to maximize the impact of your business cards at events: -Include your photo to add a human touch and to help recipients connect your face with your name and company. -Consider non-standard shapes or textures to stand out amongst a sea of rectangles, triggering recall later. -Integrate a QR code to allow seamless digital capture of your contact information, eliminating manual data entry for potential clients. -Embed your social media handles on the card, encouraging further engagement.

- Talk to people and share what you do and learn what they need. - Demonstrate your product or service if you can. - Listen to what attendees are saying for opportunities to help them.

Most important step. - Contact people you met, soon after the event. - Use personal messages that remind them who you are. - Suggest a meeting or send more information based on their interest.

- Be cautious about how you use it as not everyone likes to be contacted via social platforms for business. - Post about the event on platforms like Twitter, LinkedIn, or Instagram. - Share pictures or insights from the event. - Engage with others’ posts about the event.

- Look at what worked and what didn’t. - Ask for feedback from attendees and your team. - Use what you learn to do better next time.

Track key metrics like number of leads generated, website traffic, and sales conversions to measure your event ROI. Analyze feedback and adapt your strategy for future events.