How can you use event feedback to get more leads for your event production business?

1 Choose the right feedback methods

There are many ways to collect feedback from your event stakeholders, such as surveys, polls, interviews, social media, reviews, testimonials, and referrals. Depending on your event goals, audience, and budget, you should choose the methods that best suit your needs and expectations. For example, if you want to measure the overall satisfaction and impact of your event, you might use a post-event survey with a mix of quantitative and qualitative questions. If you want to get more insights and suggestions on specific aspects of your event, such as the content, speakers, venue, or catering, you might use polls or interviews during or after the event. If you want to leverage the power of word-of-mouth and social proof, you might encourage your attendees to share their feedback on social media, review platforms, or through referrals.

2 Analyze and act on the feedback

Collecting feedback is not enough; you need to analyze it and act on it to improve your event production and generate more leads. You should use tools and techniques to organize, filter, and visualize the feedback data, such as spreadsheets, charts, graphs, or dashboards. You should also look for patterns, trends, gaps, and opportunities in the feedback, such as the most and least liked features, the most and least satisfied segments, the most and least engaged channels, and the most and least common pain points and needs. Based on your analysis, you should create an action plan to address the feedback, such as implementing changes, solving problems, rewarding successes, and communicating results.

3 Showcase your feedback and value

One of the best ways to use event feedback to get more leads for your event production business is to showcase it and use it as a proof of your value and expertise. You can do this by creating and sharing feedback reports, case studies, testimonials, reviews, or stories that highlight the outcomes and benefits of your event production services. You can also use the feedback to create and share valuable content, such as blog posts, podcasts, videos, webinars, or ebooks, that showcase your knowledge and skills in event production and address the pain points and needs of your target audience. By showcasing your feedback and value, you can build trust, credibility, and authority in your niche, and attract more leads who are interested in working with you.

4 Follow up and nurture your leads

Another way to use event feedback to get more leads for your event production business is to follow up and nurture your leads with personalized and relevant messages and offers. You can use the feedback to segment your leads based on their satisfaction, interest, behavior, or needs, and tailor your communication and marketing strategies accordingly. For example, you can send a thank-you note, a feedback report, a discount coupon, or a referral request to your satisfied leads. You can send a survey, a poll, a content piece, or a webinar invitation to your interested leads. You can send a reminder, a testimonial, a case study, or a free consultation to your cold leads. By following up and nurturing your leads, you can increase your conversion rate and grow your event production business.