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How can you use ERP success stories to boost your marketing and sales?

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Enterprise resource planning (ERP) is a software system that integrates various business functions and processes, such as accounting, inventory, production, human resources, and customer service. ERP can help businesses improve efficiency, productivity, and profitability by streamlining workflows, reducing errors, and enhancing visibility and collaboration. However, implementing ERP can also be challenging, costly, and risky, especially for small and medium-sized enterprises (SMEs) that may lack the resources, expertise, or support to adopt such a complex solution. How can you convince potential customers that ERP is worth the investment and that your product or service can deliver the best results? One effective way is to use ERP success stories to boost your marketing and sales.

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Jose Mosquera

CEO | General Manager | Country Manager
Mahendra Ghag

1 Identify your target audience

Before you craft your ERP success stories, you need to know who you are trying to reach and what their pain points, goals, and expectations are. Different segments of your market may have different needs, challenges, and preferences when it comes to ERP. For example, a manufacturing company may be more interested in how ERP can improve inventory management and quality control, while a retail business may be more focused on how ERP can enhance customer loyalty and satisfaction. Therefore, you need to tailor your success stories to match the specific problems and solutions that your target audience is looking for.

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Jose Mosquera

CEO | General Manager | Country Manager
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Cromtek's ERP Journey in B2B Laboratory Equipment Sales At Cromtek, we used an ERP system to track critical spare parts for our laboratory equipment. Our goal was to prevent equipment downtime for our clients. The strategy was so effective that within a year, our parts demand tripled, causing stock shortages. We quickly adjusted, now reviewing not only the critical parts but also their quantities regularly. This change has helped us serve our clients even better.

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Mahendra Ghag
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1.Publish the ROI on social media so that it reach to related audience 2. ROI means the benefits offered by ERP, for an e.g., how functioning of various departments become easy and how much time is saved 3. Project how you are able to serve the customers in better way than earlier 4. Project how much smoother was the transition from old systems to ERP 5.Present it to tech and related forums personally. 6. Publish the numbers of revenue, inventory, KPI optimization or growth achieved after ERP implementation.

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2 Collect and analyze data

The next step is to gather and analyze data from your existing or past customers who have successfully implemented ERP with your help. Data is the backbone of any success story, as it provides evidence and credibility to your claims and benefits. You can use various sources of data, such as surveys, interviews, testimonials, reviews, reports, metrics, and analytics, to measure and demonstrate the impact of ERP on your customers' performance, outcomes, and satisfaction. For example, you can show how ERP helped your customers reduce costs, increase revenues, save time, improve quality, or achieve any other relevant goals.

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Jose Mosquera

CEO | General Manager | Country Manager
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Cromtek's ERP Learning Curve: The Importance of Proper Surveying At Cromtek, our initial foray into ERP was unfortunately misinformed. Relying on our accountant's recommendation, we chose a system tailored for service-based businesses. This ERP failed to address key needs like import costing and proper stock management. The oversight was costly. We lost a year's worth of work due to this mismatch. The silver lining? We learned our lesson the hard way. Today, we operate with an ERP perfectly suited for import businesses like ours, emphasizing the critical importance of thorough pre-implementation research.

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3 Craft compelling narratives

Once you have the data, you need to turn it into engaging and persuasive narratives that tell the stories of your customers' journeys with ERP. To craft your narratives, start by introducing your customer, their background, their industry, and their challenges before ERP. Then explain how they decided to implement ERP, how you helped them choose and customize the best option, and how you supported them throughout the process. Finally, highlight the benefits and outcomes that your customer achieved with ERP, using data and quotes to back up your points. A good narrative should have a clear structure, a relatable protagonist, a compelling conflict, and a satisfying resolution.

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4 Showcase and distribute your success stories

The final step is to showcase and distribute your success stories to your prospects and leads. You can use various formats and channels such as case studies, testimonials, videos, or webinars to present and share your customers' ERP success stories. Additionally, you can also use email marketing, blog posts, newsletters, podcasts, or any other relevant media to promote and distribute your success stories. Doing so will help you reach potential customers and demonstrate the effectiveness of your product or service.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use ERP success stories to boost your marketing and sales?

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1 Identify your target audience

2 Collect and analyze data

3 Craft compelling narratives

4 Showcase and distribute your success stories

5 Here’s what else to consider

Enterprise Resource Planning (ERP)

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How can you use ERP success stories to boost your marketing and sales?

1

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3

4

5

1 Identify your target audience

2 Collect and analyze data

3 Craft compelling narratives

4 Showcase and distribute your success stories

5 Here’s what else to consider

Enterprise Resource Planning (ERP)

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